Add Variety - How to Reduce Monotony in Your Writing
Lesson 22 from: From Structure to Style: Master Your CopywritingShani Raja
Add Variety - How to Reduce Monotony in Your Writing
Lesson 22 from: From Structure to Style: Master Your CopywritingShani Raja
Lesson Info
22. Add Variety - How to Reduce Monotony in Your Writing
Lessons
Chapter 1: Copywriting Fundamentals
1Class Introduction - Overview of the Course Content
03:50 2The Five Aspirations of a Superior Copywriter
05:28 3The Importance of Defining Your Intention & Audience
06:02 4The “Secret Sauce” of Good Copywriting
04:29 5Quiz - Chapter 1
Chapter 2: Simplicity
6Introduction - The Power of Simplicity
02:06Tight Writing - How to Make Your Writing Snappy
05:43 8Tell it Straight - How to Write Plainly & Straightforwardly
03:36 9Don’t Overcomplicate - How to Avoid Unnecessary Complexity
04:59 10Quiz - Chapter 2
Chapter 3: Clarity
11Introduction - The Power of Clarity
01:33 12Nailing Down Your Ideas - How to Fix Fuzzy Ideas In Your Copy
04:07 13Place Words With Care - How to Avoid Misplacing Words
03:49 14Be Specific - How to Avoid Ambiguity, Jargon & Abstract Writing
09:09 15Quiz - Chapter 3
Chapter 4: Elegance
16Introduction - The Power of Elegance
01:57 17Present Elegantly - How to Make Your Writing Look Good
04:10 18Narrative Flow - How to Structure Your Copy Beautifully
04:09 19Musical Writing - How to Give Your Writing Rhythm
05:31 20Quiz - Chapter 4
Chapter 5: Evocativeness
21Introduction - The Power of Evocativeness
02:28 22Add Variety - How to Reduce Monotony in Your Writing
03:10 23Be Bold - How to Steer Clear of Weak Words
03:34 24Create Pictures - How to Make Your Writing Jump Out
06:23 25Quiz - Chapter 5
Chapter 6: Editing With Style
26Introduction - Get Ready to Edit
01:31 27The Quick-Smart Editing System
16:11 28Quiz - Chapter 6
Chapter 7: The Road Ahead: What’s Next?
29How to Nurture Your New Skills
03:06Final Quiz
30Final Quiz
Lesson Info
Add Variety - How to Reduce Monotony in Your Writing
in this lesson, I'm going to explain how to make your writing more evocative by giving it more variety by the end of it, you'll know how to make skillful tweaks to your words and sentences to make your writing spring to life because it's so full of variety. Now, as you know, anything gets boring when it's repeated too often and the same is true in writing, which can get very dull when you keep on using the same words and the same sentence structures and similar language patterns take a look at this sentence which is mind numbingly dull in this course, you will learn that writing in a simple way. Can make your writing more punchy in this course, you will learn that writing in a clear way can make your writing more easily comprehensible. In this course, you will learn that writing in an elegant way. Can make your writing flow better. In this course, you will learn the writing in an evocative way. Can make your writing more stimulating. Now each sentence repeats exactly the same structure...
, which makes it exceedingly boring to read the passage is also horribly dull for another reason, because each sentence repeats the exact same words. Now, what can we change to give more variety to the sentence structure in this example. Have a go yourself if you want but try not to change too many of the fundamental words in the sentence just yet because I want to get to the word level later. Okay, well, here's one way to get some variety into the previously boring sentence structure in this course, you will learn that riding in a simple way, can make your writing more punchy. You'll also learn that you can make your writing more easily comprehensible by writing in a clear way the course further will teach you that writing in an elegant way, can help to make your writing flow better and that writing more evocatively can make your writing more stimulating. Now, have a go next at bringing more variety into the words of this new sentence structure. Okay, here's my version in this course, you will learn that writing in a simple way, can make your prose punchier. You'll discover that you can make your writing more easily comprehensible by composing sentences in a clear way. The course further will teach you that expressing your ideas elegantly can help to make your copy flow better and that writing more evocatively can result in more stimulating prose. Now it's maybe not perfect, but that reads quite a bit better than the original passage, doesn't it? The variety in words and sentence structure has given the passage a new liveliness and vitality. I hope you'll agree, and basically all I've done is try to pack in as much variety as possible. Okay, in the next lesson, I want to explore another tactic that can help bring more vitality to your prose, namely the tactic of stating things boldly rather than timidly see you on the other side