Strategically Deciding Which Services You Will Offer
Lesson 21 from: Fiverr Pro BootcampScott Lancaster
Strategically Deciding Which Services You Will Offer
Lesson 21 from: Fiverr Pro BootcampScott Lancaster
Lesson Info
21. Strategically Deciding Which Services You Will Offer
Lessons
Fiverr Pro Bootcamp
1Introduction to the Program
06:52 2Fiverr Seller Levels
11:17 3Pros & Cons of Fiverr
09:41 4Follow These Rules or Get Banned on Fiverr
07:02 5How to Attract High-Quality Clients
14:49 6How to Spot Nightmare Clients
13:31 7Keeping Your Response Time Low
03:42Using Promoted Gigs on Fiverr
05:42 9Overview of the Fiverr Dashboard
08:51 10Taking a Break from Fiverr
03:46 11Seller Plus Program - Is It Worth It?
02:04 12Fiverr Analytics
03:39 13Getting Your First Fiverr Sale
04:23 14The Perfect Profile Picture
03:04 15Service Provider vs. Helpful Doctor
05:46 16Profile Description
02:43 17Sharing Skills on Your Profile
02:01 18Linking to Other Accounts
02:33 19Showcasing Your Education
02:56 20Niching Down as a Freelancer
01:55 21Strategically Deciding Which Services You Will Offer
04:06 22How Long Do You Have to Wait to Apply for Fiverr Pro
02:25 23Preparing to Apply for Fiverr Pro
05:35 24The Fiverr Pro Application Process
04:54 25What Happens Once You're Accepted onto Fiverr Pro
02:12 26Dealing with Anxiety as a Freelancer
06:34 27Handling Imposter Syndrome as a Freelancer
04:36 28How to Not Get Stressed with Managing Lots of Projects
05:19 29Creating the Perfect Gig Title
01:57 30Writing the Perfect Gig Description
02:48 31Creating the Perfect Gig Video
02:25 32Creating the Perfect Gig Thumbnail
02:01 33Pricing Your Packages with Anchor Pricing
04:27 34Finding the Perfect Gig Tags
01:55 35Showcasing Your Work as Part of Your Portfolio
01:51 36Custom Gigs
04:41 37Milestone Gigs
02:47 38Setting Up Requirements Properly
03:56 39Manage Clients Like a Fiverr Pro
03:46 40How to Have a Successful Sales Call
08:32 41Setting Up Quick Responses
05:30 42Linking Up Calendly with Your Fiverr Profile
04:54 43Using Positive Reviews to Get More High-Quality Clients
04:54 44How to Tackle Negative Reviews and Turn Them into Positive Ones
13:55 45How to Encourage Clients to Write Long Positive Reviews About You on Fiverr
07:30 46Balancing Quality with Quantity
03:43 47How to Sell Services on Fiverr at a Premium
05:24 48What to Do When a Client Doesn't Reply
06:31 49What to Do When a Client Wants to Cancel the Order
08:18 50The Snowballing Method - Keeping Orders in Queue
04:38 51How to Get Favorites on Fiverr
01:28 52Upselling, Cross-Selling and Building Long-Term Client Relationships
04:42 53Brand & Portfolio Building
04:00 54Creating a Professional Email Template
01:23 55Project Management Made Easy with Notion
07:30 56How to Stay Focused While Working Remotely
06:51 57How to Travel While Freelancing
05:42 58Tracking & Growing Your Net Worth
02:04 59My Personal Journey Becoming a Freelancer
11:46 60When to Go Full-Time as a Freelancer
06:25 61Investment Strategies for Each Stage of Your Freelance Journey
04:50 62The Legal Side (NDAs, Contracts and Licenses)
02:59 63Final Thoughts
02:01Introduction to the Program
Lesson Info
Strategically Deciding Which Services You Will Offer
OK, so you're ready to create your service list. Now, there are a couple of things that you need to keep in mind when you're thinking about what types of services you want to offer to your clients. Now, the first step is to obviously understand what type of service you want to offer. So for example, let's think about website designers, you know, what type of service could a website designer offer to a client? Now, the first thing obviously website development, that's the most obvious one. But then you need to think a little bit smarter and you need to think about what is it that people who need a website need either before or after. So let's think about it like this. If someone needs a website, have they already developed their marketing strategy to drive traffic to the website. Because the type of approach that you're going to take to actually drive traffic to the website is going to ultimately define the style and the design of the website overall. And this all comes down to strategy...
. You need to think strategically about the services that you offer. So for example, if you are offering strategy and marketing strategy offerings before actually building the website to make sure those two fit together. What comes after the website's built, think about it. You know, you've got blog posts, you have maintenance, you have seo development, you have, you know, updates of the website, which is obviously going to happen if people are obviously growing that business and developing their business. So all of these things are potential packages that you can offer to clients. So once you've built the website, you can say, oh, you know, for an extra $100 a month, I'll write two blog posts on your website which are going to help with your seo and for an extra $250 per month, I will manage XY and Z and maybe for just $50 a month, you can get two hours of maintenance and updates for your website to make sure it's always up to date. So already after you've sold the website to the client, you can then start to offer packages such as maintenance such as, you know, blog writing such as se. So this is how you strategically need to be thinking about the services that you offer. Yes, you offer website development. But what else does the client need? Maybe you sell them a marketing strategy which is an extra $ or whatever and then maybe you sell them se copywriting and maintenance and then updates and maybe even hosting, for example, all of those things add up. And then all of a sudden, the client may have only spent $ 3000 dollars or $10,000 on the website. But then you've got recurring revenue of 200 or $300 per month for doing pretty much next to nothing. And this is predictable revenue that you can count on every single month for the term of your agreement with the client. Now, if you're stuck for ideas, make sure you do a little bit of research on fiber and on other platforms as well and even agency websites to check out what others offer as part of their services to clients. For example, as a brand development specialist, it took me a few years to realize that a lot of clients actually needed brand management. So once the brand was developed, they essentially needed help with their actual marketing and actually managing the brand and making sure everything was kept consistent across their website, across their social media platforms to make sure everything felt wholesome and perfect. This was money that I was leaving on the table for 4 to 5 years without realizing it. So make sure you do your research and check out all of the different avenues that you can take advantage of and the different services that you could offer clients because they actually want those services to take their pin points away. But remember one of the most important things is to steer true to your. And the thing that you want to be the best in the world and the reality is you can be the best in the world in anything that you want, as long as you're interested and curious in the topic. So make sure you take time to really focus on learning what your customer needs, what your customer wants within your particular of expertise and then develop a service offering can deliver on those particular expectations and what they want. I hope this lesson was helpful. I look forward to seeing you in the next one, so I will see you soon.