Service Provider vs. Helpful Doctor
Lesson 15 from: Fiverr Pro BootcampScott Lancaster
Service Provider vs. Helpful Doctor
Lesson 15 from: Fiverr Pro BootcampScott Lancaster
Lesson Info
15. Service Provider vs. Helpful Doctor
Lessons
Fiverr Pro Bootcamp
1Introduction to the Program
06:52 2Fiverr Seller Levels
11:17 3Pros & Cons of Fiverr
09:41 4Follow These Rules or Get Banned on Fiverr
07:02 5How to Attract High-Quality Clients
14:49 6How to Spot Nightmare Clients
13:31 7Keeping Your Response Time Low
03:42Using Promoted Gigs on Fiverr
05:42 9Overview of the Fiverr Dashboard
08:51 10Taking a Break from Fiverr
03:46 11Seller Plus Program - Is It Worth It?
02:04 12Fiverr Analytics
03:39 13Getting Your First Fiverr Sale
04:23 14The Perfect Profile Picture
03:04 15Service Provider vs. Helpful Doctor
05:46 16Profile Description
02:43 17Sharing Skills on Your Profile
02:01 18Linking to Other Accounts
02:33 19Showcasing Your Education
02:56 20Niching Down as a Freelancer
01:55 21Strategically Deciding Which Services You Will Offer
04:06 22How Long Do You Have to Wait to Apply for Fiverr Pro
02:25 23Preparing to Apply for Fiverr Pro
05:35 24The Fiverr Pro Application Process
04:54 25What Happens Once You're Accepted onto Fiverr Pro
02:12 26Dealing with Anxiety as a Freelancer
06:34 27Handling Imposter Syndrome as a Freelancer
04:36 28How to Not Get Stressed with Managing Lots of Projects
05:19 29Creating the Perfect Gig Title
01:57 30Writing the Perfect Gig Description
02:48 31Creating the Perfect Gig Video
02:25 32Creating the Perfect Gig Thumbnail
02:01 33Pricing Your Packages with Anchor Pricing
04:27 34Finding the Perfect Gig Tags
01:55 35Showcasing Your Work as Part of Your Portfolio
01:51 36Custom Gigs
04:41 37Milestone Gigs
02:47 38Setting Up Requirements Properly
03:56 39Manage Clients Like a Fiverr Pro
03:46 40How to Have a Successful Sales Call
08:32 41Setting Up Quick Responses
05:30 42Linking Up Calendly with Your Fiverr Profile
04:54 43Using Positive Reviews to Get More High-Quality Clients
04:54 44How to Tackle Negative Reviews and Turn Them into Positive Ones
13:55 45How to Encourage Clients to Write Long Positive Reviews About You on Fiverr
07:30 46Balancing Quality with Quantity
03:43 47How to Sell Services on Fiverr at a Premium
05:24 48What to Do When a Client Doesn't Reply
06:31 49What to Do When a Client Wants to Cancel the Order
08:18 50The Snowballing Method - Keeping Orders in Queue
04:38 51How to Get Favorites on Fiverr
01:28 52Upselling, Cross-Selling and Building Long-Term Client Relationships
04:42 53Brand & Portfolio Building
04:00 54Creating a Professional Email Template
01:23 55Project Management Made Easy with Notion
07:30 56How to Stay Focused While Working Remotely
06:51 57How to Travel While Freelancing
05:42 58Tracking & Growing Your Net Worth
02:04 59My Personal Journey Becoming a Freelancer
11:46 60When to Go Full-Time as a Freelancer
06:25 61Investment Strategies for Each Stage of Your Freelance Journey
04:50 62The Legal Side (NDAs, Contracts and Licenses)
02:59 63Final Thoughts
02:01Introduction to the Program
Lesson Info
Service Provider vs. Helpful Doctor
So the service provider versus the helpful doctor. What do I mean by that? Well, I'm gonna tell you when I was early in my freelance career, I was just trying to sell services like everybody else. And over time, I began to realize that in the world that make the most money generally act like they don't need it. So how does that translate to being a freelancer? I'm gonna tell you if you with some profiles on fiber, you'll see that people are selling services for $20 just trying to make as much money as possible and trying to get as many orders as possible. Now, when you get to a certain level where you have a certain level of credibility and you have a certain level of expertise in regards to the service that you provide, whether that be brand, naming, logo design or website development or anything that comes with a certain level of self esteem and and not in a bad way. And what I mean by that is you can be super helpful and supportive to someone just by the knowledge in your brain alo...
ne. So think about when you go to a doctor's surgery or if you go to the doctor for a check up, ok, whatever the doctor tells you, it's pretty much in your best self interest. Right. He wants to get you healthy or she wants to get you healthy and you are ultimately in a position where you have to trust them because they know better than you. Ok. Otherwise you would just treat yourself at home right now. It's exactly the same situation with a client, looking for a logo or looking for copywriting or looking for a website or anything else. They are looking for a solution to that problem and they need that solution to take the pain away that they are currently facing. Now, there are tons of different doctors and tons of different people that can offer that particular service. So how do you stand out? Well, you stand out by putting the client first and being the helpful doctor and not just another service provider. So for example, if a client comes to me and says Scott, I'm looking for a website, how much is it for a website from you? What I would say is ok, I understand you're looking for a website. There's a process to go through to actually understand what type of website works perfectly for you specifically. We need to go through that process first so I can help you as best I can. And what that does is that starts to have them think. Ok, this person, this service provider that they initially think in the very beginning, they don't want to just give me a price and try and get my business. They actually want to understand my situation to get me the best result because everybody else who's just giving them prices and just, you know, trying to give the cheapest price. Most of the time clients want to take the cheapest option, they'll find the best option for them personally, that's going to provide the most value and that they are trusting that gonna give them peace of mind, then they'll select that one. So for example, our naming services for brand naming on fiber is four times the amount of our closest competitor. But people still come to us because they know that we're going to deliver and that we have a system in place to help them get the result that they need. Now, not everyone comes to us, but people still come to us. So why would they still come and pay four times the amount when there are options out there that are four times cheaper. It's a simple case of clients making a decision based on value as opposed to just how much something costs. And the reality is that you can charge whatever you want for a service, you know, within a realistic threshold to anybody as long as you can provide value. And as long as you can position yourself as an expert in a supportive guide within that particular area because it's always the case that when service providers and freelancers just start out, they just want to try and sell their service. It's the complete wrong approach. What you should be doing is you should be positioning yourself as a supportive and helpful guide within that particular area. So you know, maybe send a really simple loom video, a two minute loom video just saying, ok, I understand your situation. These are the certain areas which I would focus on and this is ultimately the solution I think is going to help you get the best possible result in your particular situation. If you want to help work with me, then you can obviously secure one of my gigs. This is how you do it and the amount of clients that I've got from just simply sending a really quick loom video is crazy. It's crazy how much of a difference that makes just by being personal, being helpful and supportive because you're no longer just someone who wants to sell a service or provide a service. You're somebody who wants to help and support somebody and that's a completely different kettle of fish. It's also really important to know that after we've finished an engagement with a client. So for example, if a client has did a naming project with us, we actually tell them, listen, once you go away and if you don't want to design your logo with us, that's absolutely fine. Once you go away and start designing your logo with someone else, feel free to send me the logo and I'll give you a five minute video to give you feedback on that logo to get the best possible result. And what that basically does is it showcases to the client that you do actually care about them and the results that they get. So what they generally end up doing is they end up coming back to you, which has happened to me so many times over the past decade where a client has went away. I got a logo done by someone who didn't really know what they're doing. And then they're essentially like, ok, I need to pay to get this done properly. Scott, can you help me? Because you helped me in the past, it comes around and ends up benefiting the person that is, you know, the most helpful and the most guiding and the most, you know, wholesome every single time. So please take this advice on board because it's going to help you massively over your freelancing career. And I will see you in the next lesson.