Pricing Your Packages with Anchor Pricing
Lesson 33 from: Fiverr Pro BootcampScott Lancaster
Pricing Your Packages with Anchor Pricing
Lesson 33 from: Fiverr Pro BootcampScott Lancaster
Lesson Info
33. Pricing Your Packages with Anchor Pricing
Lessons
Fiverr Pro Bootcamp
1Introduction to the Program
06:52 2Fiverr Seller Levels
11:17 3Pros & Cons of Fiverr
09:41 4Follow These Rules or Get Banned on Fiverr
07:02 5How to Attract High-Quality Clients
14:49 6How to Spot Nightmare Clients
13:31 7Keeping Your Response Time Low
03:42Using Promoted Gigs on Fiverr
05:42 9Overview of the Fiverr Dashboard
08:51 10Taking a Break from Fiverr
03:46 11Seller Plus Program - Is It Worth It?
02:04 12Fiverr Analytics
03:39 13Getting Your First Fiverr Sale
04:23 14The Perfect Profile Picture
03:04 15Service Provider vs. Helpful Doctor
05:46 16Profile Description
02:43 17Sharing Skills on Your Profile
02:01 18Linking to Other Accounts
02:33 19Showcasing Your Education
02:56 20Niching Down as a Freelancer
01:55 21Strategically Deciding Which Services You Will Offer
04:06 22How Long Do You Have to Wait to Apply for Fiverr Pro
02:25 23Preparing to Apply for Fiverr Pro
05:35 24The Fiverr Pro Application Process
04:54 25What Happens Once You're Accepted onto Fiverr Pro
02:12 26Dealing with Anxiety as a Freelancer
06:34 27Handling Imposter Syndrome as a Freelancer
04:36 28How to Not Get Stressed with Managing Lots of Projects
05:19 29Creating the Perfect Gig Title
01:57 30Writing the Perfect Gig Description
02:48 31Creating the Perfect Gig Video
02:25 32Creating the Perfect Gig Thumbnail
02:01 33Pricing Your Packages with Anchor Pricing
04:27 34Finding the Perfect Gig Tags
01:55 35Showcasing Your Work as Part of Your Portfolio
01:51 36Custom Gigs
04:41 37Milestone Gigs
02:47 38Setting Up Requirements Properly
03:56 39Manage Clients Like a Fiverr Pro
03:46 40How to Have a Successful Sales Call
08:32 41Setting Up Quick Responses
05:30 42Linking Up Calendly with Your Fiverr Profile
04:54 43Using Positive Reviews to Get More High-Quality Clients
04:54 44How to Tackle Negative Reviews and Turn Them into Positive Ones
13:55 45How to Encourage Clients to Write Long Positive Reviews About You on Fiverr
07:30 46Balancing Quality with Quantity
03:43 47How to Sell Services on Fiverr at a Premium
05:24 48What to Do When a Client Doesn't Reply
06:31 49What to Do When a Client Wants to Cancel the Order
08:18 50The Snowballing Method - Keeping Orders in Queue
04:38 51How to Get Favorites on Fiverr
01:28 52Upselling, Cross-Selling and Building Long-Term Client Relationships
04:42 53Brand & Portfolio Building
04:00 54Creating a Professional Email Template
01:23 55Project Management Made Easy with Notion
07:30 56How to Stay Focused While Working Remotely
06:51 57How to Travel While Freelancing
05:42 58Tracking & Growing Your Net Worth
02:04 59My Personal Journey Becoming a Freelancer
11:46 60When to Go Full-Time as a Freelancer
06:25 61Investment Strategies for Each Stage of Your Freelance Journey
04:50 62The Legal Side (NDAs, Contracts and Licenses)
02:59 63Final Thoughts
02:01Introduction to the Program
Lesson Info
Pricing Your Packages with Anchor Pricing
So what is the best pricing strategy to have on fiver? So my pricing strategy is super, super simple. I first and foremost, needed to understand what my work is actually worth. And then secondly, I created kind of a three step system to price my services and ultimately get the best quality clients because the best quality clients tend to pay more. Ultimately. Now how do you find out what you should price your basic package at? This is the trickiest one to get right? And it takes a little bit of time, but with this system, you're going to get it pretty quickly. So what I did is I priced my services at the industry average on the platform. OK? So for example, I would look at what other pro naming experts were charging and then I would basically charge the exact same as them or just below. OK. This would help me to get as many clients as possible. And ultimately, if I create a really, really great service and I got five clients, then I would up the price by 20% and I continue to do that a...
ll the way from like $200. Basically where I upped it by 20%. I got another five clients and I would up by another 20% and another five clients up by another 20% until I got to around 800 to $1000. I then found that at around $1000 for my basic package for like three brand names and slogans and kind of.com domains and stuff. When I got to like 1000 I was maybe getting uh I don't know, maybe one client a month or something. So it was still good, but it wasn't quite as good. Like I like to work with around three clients per month. Ideally, that's kind of the number I like to hit. So what I did is I just tweaked it down to about 900. It was still around one client a month for the basic package and then I tweeted down to 800. And now we, for some reason, we get like inquiries a day across the board for all of the services, but around maybe seven enquiries a day for brand naming specifically. So that ultimately just told me that that's kind of the sweet spot. That's how much my work is worth at that level. Ok. At least for now. Now the next step is to create a standard package. So your standard package is simply your basic package, but with more deliverables, right? So you can ultimately charge more for it that allows you to offer a slightly more premium product. But the third package is ultimately where you really end up making some really good money, right? So the first step is to price it far higher or well, a fair bit higher than your standard package. The reason is if this was like two grand, for example, then more people would probably pick the basic package simply because the standard and the premium, there's not a lot of difference between it. But if you can add this at, you know, 2500 for example, and it's kind of like 1000 the standard package looks like a much better deal because it has six brand names. That's a good amount of brand names that you can actually, you know, obviously sell um or you know, consider for your business, it's a good amount to choose from and you're paying an extra $1000 for basically an extra four brand names, which doesn't make a lot of sense, right? Because you pay 800 for three brand names. So you're gonna pay $1000 for, you know, for an extra one brand name ultimately um or you know, an extra four brand names and you've already got six. So this just simply makes the standard package look like a much better deal. So in summary, this is what I would do basic package start off at the industry standard, but on the platform and then slowly but surely every five clients up by 20%. As long as you're confident that you're offering a really great service. Ok. And as long as you're getting five clients per month by 20 per cent and continue to do that as you expand your skills and ultimately provide a better service to your clients. Your standard package should be a more premium product and then your premium uh package should be high, higher priced to make your standard package look like a better deal. Overall, the standard package is usually the best value offering overall unless the client just really wants tons and tons of options. So anyway, hopefully that gives you a little bit to think about. And yeah, I'll see you in the next video, see you there.