Brand & Portfolio Building
Lesson 53 from: Fiverr Pro BootcampScott Lancaster
Brand & Portfolio Building
Lesson 53 from: Fiverr Pro BootcampScott Lancaster
Lesson Info
53. Brand & Portfolio Building
Lessons
Fiverr Pro Bootcamp
1Introduction to the Program
06:52 2Fiverr Seller Levels
11:17 3Pros & Cons of Fiverr
09:41 4Follow These Rules or Get Banned on Fiverr
07:02 5How to Attract High-Quality Clients
14:49 6How to Spot Nightmare Clients
13:31 7Keeping Your Response Time Low
03:42Using Promoted Gigs on Fiverr
05:42 9Overview of the Fiverr Dashboard
08:51 10Taking a Break from Fiverr
03:46 11Seller Plus Program - Is It Worth It?
02:04 12Fiverr Analytics
03:39 13Getting Your First Fiverr Sale
04:23 14The Perfect Profile Picture
03:04 15Service Provider vs. Helpful Doctor
05:46 16Profile Description
02:43 17Sharing Skills on Your Profile
02:01 18Linking to Other Accounts
02:33 19Showcasing Your Education
02:56 20Niching Down as a Freelancer
01:55 21Strategically Deciding Which Services You Will Offer
04:06 22How Long Do You Have to Wait to Apply for Fiverr Pro
02:25 23Preparing to Apply for Fiverr Pro
05:35 24The Fiverr Pro Application Process
04:54 25What Happens Once You're Accepted onto Fiverr Pro
02:12 26Dealing with Anxiety as a Freelancer
06:34 27Handling Imposter Syndrome as a Freelancer
04:36 28How to Not Get Stressed with Managing Lots of Projects
05:19 29Creating the Perfect Gig Title
01:57 30Writing the Perfect Gig Description
02:48 31Creating the Perfect Gig Video
02:25 32Creating the Perfect Gig Thumbnail
02:01 33Pricing Your Packages with Anchor Pricing
04:27 34Finding the Perfect Gig Tags
01:55 35Showcasing Your Work as Part of Your Portfolio
01:51 36Custom Gigs
04:41 37Milestone Gigs
02:47 38Setting Up Requirements Properly
03:56 39Manage Clients Like a Fiverr Pro
03:46 40How to Have a Successful Sales Call
08:32 41Setting Up Quick Responses
05:30 42Linking Up Calendly with Your Fiverr Profile
04:54 43Using Positive Reviews to Get More High-Quality Clients
04:54 44How to Tackle Negative Reviews and Turn Them into Positive Ones
13:55 45How to Encourage Clients to Write Long Positive Reviews About You on Fiverr
07:30 46Balancing Quality with Quantity
03:43 47How to Sell Services on Fiverr at a Premium
05:24 48What to Do When a Client Doesn't Reply
06:31 49What to Do When a Client Wants to Cancel the Order
08:18 50The Snowballing Method - Keeping Orders in Queue
04:38 51How to Get Favorites on Fiverr
01:28 52Upselling, Cross-Selling and Building Long-Term Client Relationships
04:42 53Brand & Portfolio Building
04:00 54Creating a Professional Email Template
01:23 55Project Management Made Easy with Notion
07:30 56How to Stay Focused While Working Remotely
06:51 57How to Travel While Freelancing
05:42 58Tracking & Growing Your Net Worth
02:04 59My Personal Journey Becoming a Freelancer
11:46 60When to Go Full-Time as a Freelancer
06:25 61Investment Strategies for Each Stage of Your Freelance Journey
04:50 62The Legal Side (NDAs, Contracts and Licenses)
02:59 63Final Thoughts
02:01Introduction to the Program
Lesson Info
Brand & Portfolio Building
So why should you build your brand and your portfolio outside of fiver? Well, when you get to a certain stage, when selling services on fiber, when you start becoming kind of like a premium seller, clients will want to see something else as opposed to just your fiber profile, they'll check out your website, they'll check out your linkedin, they'll check out your Instagram, they'll check out all of the accounts to get a sense of why you're so expensive. And this is obviously not as important early on in the process. They won't really check if you're selling stuff for like 1015, even 50 or $100. But when you start charging or $2000 for your services and your time, this is going to require you to have a personal brand outside of the fiber platform. So the question is, where should you actually build your personal portfolio and where should you actually showcase your work? Well, it kind of depends on the type of service that you're offering. But I think that no matter what type of service...
you're offering, you should always really have a website, a web site which is either positioned as you as a personal brand or as an actual agency that you manage. The fact of the matter is that I've actually took the agency route for pretty much the last nine years. I only did my own personal brand for the first one year and then I kind of figured out that it didn't make a lot of sense to just be a solo freelancer when I could be perceived as an agency, which just makes a ton more sense. Plus, I actually have a team of freelancers that I work with. They just don't work within a specific office with me that I work with pretty much on a daily basis in regard to different client projects to help to deliver the best possible results for my clients. So building a portfolio on a website platform like wordpress or webflow, for example, is going to be super important to just adding that extra layer of credibility and trust. When a client is checking you out, it just gives you that extra edge, it just gives you that extra little bit of authority and reassurance to the client that you're going to take care of them. You've put in the effort to actually create an incredible website, which is going to position you as an expert in the field and where they can find out more about you. The fiber profile is quite restricting. So having that extra freedom to express yourself, maybe add some additional videos, some blog posts to showcase your expertise, all that good stuff to really drive home that you are great at what you do. And this is all the difference as soon as we really got our website, right, we started to get a lot more inquiries through our website and not as many through fiber itself because people will find us on fiber. Then they would just say I might as well work with them directly. Let me just email them right? Like that email is literally right there. And although this wasn't like a conscious plan or strategy that I went through, it just happened. And then I just started getting clients through fiber who got in touch with us via message. And then just miraculously, I just started getting a lot more clients through my website, whether they were finding us through Google or fiver or whatever. So really think about investing in building your personal brand, building a portfolio so you can be found on Google. So people when they Google your name, they can find you, they can learn more about you because when you're selling a premium service, it can really help to have that extra edge when it comes to your trust and credibility. And if you're really struggling to kind of present your website in a certain way, there are tons of really great templates out there and also check out how the best in your industry are already doing it. And then just basically take inspiration from them, copy how they showcase their work, copy how they word things on their website. If you're not sure how an agency should present itself, check out some of the best agencies in the world and then just basically copy how they do things, then put your own little spin on it to make it yours that's going to save you a ton of time and help you be perceived as an expert that knows how to showcase what you do. Listen, I really hope that this lesson was helpful and I look forward to seeing you in the next one. See you soon.