Style Cycle–Discovery: 4 Step Find it Formula: Search
Lesson 11 from: Finding, Defining, and Marketing Your Photographic StyleJulia Kelleher
Style Cycle–Discovery: 4 Step Find it Formula: Search
Lesson 11 from: Finding, Defining, and Marketing Your Photographic StyleJulia Kelleher
Lesson Info
11. Style Cycle–Discovery: 4 Step Find it Formula: Search
Lessons
Class Introduction
42:05 2What is Style?
24:14 3Where does Style Come From?
11:14 4The Style Cycle: Overview
19:13 5The Style Cycle: Experimentation
10:52 6The Style Cycle: Discovery
07:17 7The Style Cycle: Realization
05:26 8The Style Cycle: Define
06:47The Style Cycle: Refine
05:14 10The Style Cycle: Q & A
16:03 11Style Cycle–Discovery: 4 Step Find it Formula: Search
07:45 12Style Cycle–Discovery: 4 Step Find it Formula: Choose
08:19 13Style Cycle–Discovery: 4 Step Find it Formula: Analyze
35:28 14Style Cycle–Discovery: 4 Step Find it Formula: Create
27:59 15Style Cycle–Realization Case Studies
33:35 16Style Cycle–Define Case Studies
20:43 17Style Cycle–Refine Case Studies
25:03 18Family Style Shoot #1
38:36 19Family Style Shoot #2
27:20 20SKYPE INTERVIEW: Lindsay Adler
29:03 21SKYPE INTERVIEW: Allison Tyler Jones
24:41 22SKYPE INTERVIEW: Brian Callaway from Callaway/Gable
15:07 23Student Hot Seat: Lori Conklin
23:49 24Student Hot Seat: Allison Turcotte
22:09 25Student Hot Seat: Amy Henderson
33:56 26What is Brand?
22:31 27How Style is Applied to your Brand: Image Style
03:47 28How Style is Applied to your Brand: Logo
10:21 29How Style is Applied to your Brand: Collateral
05:16 30How Style is Applied to your Brand: Studio Look
07:05 31How Style is Applied to your Brand: Product Line
30:30Lesson Info
Style Cycle–Discovery: 4 Step Find it Formula: Search
The style cycle. Now we're going to focus on the discovery phase of the style cycle. This is where all the experimentation comes to fruition, but it's experimentation with intention. This is where we're going to be looking at finding your style in a systematic, step-by-step approach. However, it's an approach that's at the forefront of your mind, okay? So it's not something that's going to just happen to you. It's something that we're going to intentionally do. So, what is the four step find it formula? Four steps: Search, Choose, Analyze, Create. Search, choose, analyze, and create. So let's talk about the first element of the four step find it formula, search. What does that mean? If you heard me on our Facebook Live in the Facebook group yesterday, I asked you to find art that you love. So what I want you to do is to find three visual artists that you love. It can be movies. It can be interior design. It can be painting. It can be photography. It can be sculpture. Anything that real...
ly rocks your world, okay? When I mean "rock your world," I truly do mean "rock your world," okay? I want it to be so awesome for you, that it literally takes your breath away. This artist is your mojo. Look at Google Art Project. Pinterest is great. I mean, I go on Pinterest, and I search "famous painters" or "fine art" or "digital artists," "composite work," anything like that. Those kinds of search terms will bring up a plethora of things, and then when you find an artist, just keep looking for more of their work and seeing if you like it. Look at the National Gallery website, the Corel Painter website, Deviant Art, Behance. These are all places to find digital artists for the most part, the American Portrait Society. There's all kinds of different societies and places you can go to discover modern artists that are prevalent today, but also artists that were prevalent, that are in their graves, long, dead and gone. So I don't care whether they're alive today, whether they're doing digital art, whether they're doing organic painting, whether they're sculptures, movies. It just doesn't matter. Pick an artist you love. For example, maybe you love Sidney Pollack films, okay? That is a genre of art film. I want you to find three artist that you absolutely make your heart sing. For example, one of my favorite artists, this keynote thing is really having a hard time moving through. I keep pressing it. There we go. I'm afraid I'm going to skip through slides. Backwards. That way. That way. If you see me go like this, it's just 'cause I'm making this keynote thing go, er. This is Stanka Kordic's work. I just chose a selection of her stuff. She gave me permission to use it. Some of this is stuff that's more recent, and some of it is older. You can see the older stuff def... When I say "older" I mean a couple years. We're not talking crazy old. But some of her work has two subjects in it, which I just told you in the last segment she only paints one now for commission piecing, at least that's what she told me. And then some of her work, the most recent piece that she showed is called "Leila and the Wren," which is one of my favorite current works of hers, so much so that I asked her if it was for sale. This piece down here in the lower corner, the lower left, is the first piece that I really fell in love with of hers. You can probably see why, and how that image has influenced my work, but Stanka Kordic is an absolutely incredible painter. She's alive and well today. I mean, you probably don't know of her if you're not in the painting world, but Michelle Chinn, Heather the painter, who teaches me how to paint in Corel, she introduced me to Stanka's work and said, "You'll really love it," and oh my gosh. It made my heart flutter, and still does to this day. Her style has changed over time. The older work are more colorful. Now, more muted work, and the faces, the frontal faces, is very important to her. Like she's starting to explore that more. And you can see the change in her work, but every piece that you look at, you know it's a Kordic. Her work is so unbelievably recognizable. For me, other artists, of course, do you know who this is? This is Heather Chinn, and this is me and my boy here at the bottom. So I, like, love Heather's work. She teaches me how to paint. I resonate with her on a very deep level as far as her brush work, her use of color, the way she does flow and fabric. I mean, this image here was huge for me in my progression when I first found her, in how I wanted to paint. I'll show you some close ups of that later. She uses the wind and flowing brush strokes very magically. She painted this as a surprise for me, almost knocked me off my socks, of course. But it's very bright colors, which is very unusual for me. I mean, it's brighter. That turquoise happens to be my favorite spa blue color. Like, if I'm going to pick a color, it's going to be spa blue. But she sent this to me, and it literally knocked my socks off. But what's interesting is, she said, "I channeled Stanka when I painted it." Do you see how she channeled her influences? She's influenced by Stanka Kordic, too. She goes, "I wanted to channel Stanka," and you see the piece-y flow and stuff like that. Her faces are definitely more defined versus Stanka's, but if you look at Stanka's work and then look at her, if I can do that real quick here. Go back, really fast. You know, this kind of piece-y, flowy brush stoke. You can see that she incorporated that into her style with that piece-y, textural background. When I saw that, I'm like, "Yes, you did." And so of course, it was my son and me, and Heather and Stanka, all in one image, I'm like, (laughter) this is awesome! This is now a 50-inch canvas on my wall. It's been dying to show it, because Heather entered it in an IPC competition this year. It's been done for months, but I haven't been able to show it to anyone, because it's a secret. You know, you can't say who did what when you're competing with the image. This image over here on the right is also one that just seriously floats my boat. It's the wind and the flow and the color and the ethereal quality to it. Heather Chinn is an incredible artist. She's based out of North Carolina and is a Corel Painter master, and of course taught me how to paint, and many other people as well. And I know I'm showing painters, and it's okay to choose a photographer as your artist, totally okay. I just happen to be really drawn to brushwork and stroke work and that flow, and the freedom to do what you want with paint, rather than with photography. I am a photographer, of course you all know that, but when I do fine art pieces for myself I'm almost always painting, because to me, it gives me a little extra freedom to do the technique that I want, a style.
Class Materials
Bonus Materials with RSVP
Bonus Materials with Purchase
Ratings and Reviews
Cesar Flores
Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing
hollyferocious
This course is amazeballs. Love love love love love love love. Just buy it. :)
Laura K.
Wow - this may be my favorite Julia Kelleher class (and I own several). So much of what she talks about hits home with me, really speaking to where I am at in my photography journey and the struggles I grapple with every day. Lots of hard truths - the kind that remind us as to the necessity of good old fashioned hard work (really, really hard work) - the need to be truly technically proficient - the need to experiment - the need to practice every single day - repetition ("wash, rinse, repeat!") - and the need to continue learning all the time. I also really appreciate the fact that Julia touches on the PPA (Professional Photographer's of America) CPP (Certified Professional Photographer) process a bit. I just took my CPP exam and will be working my way through the image submission phase of the CPP process over the course of the next year; so it was nice to hear Julia's thoughts and experience in her own CPP journey. I NEEDED this course. Julia and Creative Live - thank you for bringing this to us. And Julia, thank you for diving deep into the hard realities that we need to hear and know in order to truly grow and evolve artistically and professionally.