Lessons
Class Introduction
03:15 2Change How You Think About Your Business
02:05 3The Profit in the Process
00:55 4What is an Asset?
02:39 5Set a Different Goal
02:15 6Name Your Unfair Advantage
02:31 7Document Your Client Intake Process
09:22 8Identifying What You're REALLY Selling
02:53Apply Your Unfair Advantage
02:41 10Build to Sell
08:56 11Observe What Matters in Your Customer's World
05:43 12Identify & Engage the Opportunities
01:25 13Test Your Response
04:01 14Describe the Transformation
04:22 15Find & Test Your Key Insight
08:59 16Bulid to Sell (Part Deux)
09:36 17Price Your Product
09:26 18Make Your Offer
05:43 19Gather Feedback
06:51 20Iterate, Reposition, Differentiate
08:02 21Create the Ideal Customer Experience
03:21 22Identify What Your On-Boarding System Needs
03:59 23Analyze System Needs & Solve Customer Problems
05:10 24Automate Your On-Boarding Process
04:39 25Get Attention
05:10 26Get Commitment
01:33 27Get Buy In
07:50 28Get the Sale
11:27Lesson Info
What is an Asset?
what is an asset or a product or a program is a tool. A product is a tool. We buy products to help us accomplish something. Hopefully you've heard me say this before because I think it's a message that takes a little bit to sink in. We buy things to fix to change, to help us achieve new goals. Your service is also a tool, but that transformation seems a lot more obvious but realizing that your product is also a tool or that the product that you're going to be creating is also a tool will help you make the transition from service to product. One kind of asset is a methodology. Uh, just like Quiet power strategy. Quiet power strategy is a system, a methodology that allows me to get results for people. It's a series of tools and conversations that you need to have with yourself as a business owner so that you can double your revenue and reduce your workload. That's what quiet power strategy is. It's a system, a methodology, you can sell that, uh, an app or software that's a tool or that's...
a, that's a type of asset. You can create a course like Graham Cochran's the Recording revolution courses. Graham is a creative live instructor and he'll be featured on our upcoming creative live podcast. Um, and he created courses out of what he knew about recording technology. You can write a book like quirky alone by Sasha Cagan. Um, books are great tools. Books are about the cheapest, most transformational thing that you can do, right? If transformation is big for you. Writing a book is a great next step. You can create a community like simple scrapper. Um, I also have a membership community called kickstart labs um, and communities are great assets because they often um, resulting recurring revenue. Uh, they often are built on, you know, the community connections between people. It's a real people oriented type of product or asset or then you could create an event or an experience like the what if conference? Uh, that's absolutely a product and asset as well. It's something that you own. It's the idea, it's the system, it's the point of leverage that you own and distribute that then allows you to create scale from there. So the question I do want to ask you guys is how did you choose what you are going to create? Because this I know is a really big concern for a lot of people. They they tend to fixate on this particular question.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!