Lessons
Class Introduction
03:15 2Change How You Think About Your Business
02:05 3The Profit in the Process
00:55 4What is an Asset?
02:39 5Set a Different Goal
02:15 6Name Your Unfair Advantage
02:31 7Document Your Client Intake Process
09:22 8Identifying What You're REALLY Selling
02:53Apply Your Unfair Advantage
02:41 10Build to Sell
08:56 11Observe What Matters in Your Customer's World
05:43 12Identify & Engage the Opportunities
01:25 13Test Your Response
04:01 14Describe the Transformation
04:22 15Find & Test Your Key Insight
08:59 16Bulid to Sell (Part Deux)
09:36 17Price Your Product
09:26 18Make Your Offer
05:43 19Gather Feedback
06:51 20Iterate, Reposition, Differentiate
08:02 21Create the Ideal Customer Experience
03:21 22Identify What Your On-Boarding System Needs
03:59 23Analyze System Needs & Solve Customer Problems
05:10 24Automate Your On-Boarding Process
04:39 25Get Attention
05:10 26Get Commitment
01:33 27Get Buy In
07:50 28Get the Sale
11:27Lesson Info
Class Introduction
most of us want more flexibility. We want more freedom. We want shorter work days. Uh and we don't want other people dictating how we spend our time. That's why we got into this in the first place. And so with this class, our goal is to revolutionize the way you make money in your business by creating a product, a program, an asset that frees you from that time for money cycle. So by the end of this class, you have a plan for creating one asset or product or program that can make you more money, reach more customers and create more impact in the world. Because I know I know all of these guys in the studio and insisted an impact. I have a feeling all of you out there are as well. We didn't just get into businesses for ourselves. We got into business to serve our communities, to make an impact to change lives. And I want to show you how building a product that builds real wealth for you is also the way that you are going to create real wealth for your community as well, where you're goin...
g to create real transformation for the people that you serve. That's the goal of this class. Turn your service into a product. Now here, Our objectives. First, we're going to discover the product that's waiting for you. There's a product waiting for you. It's already stuck inside your service. Somewhere stuck inside the things that you do on a daily basis. We are going to uncover it. Uh second we're gonna sell your product to 10 to 20 right for you customers. I want you to feel like at the end of this class, not even just feel like I want you to have a concrete plan for selling your product to 10 to 20 people. I want to make sure that you're walking away from this class knowing your product is going to sell and exactly to whom it is going to sell. That is a key distinction. Number three. We're gonna market your product with marketing that resonates, not just promotional stuff, not just like look at me, I made this thing. No, we're going to connect with people through our marketing through the very essence of the product what we've created so that you know that what you're offering is really going to resonate with people forced. We're gonna automate your customer intake process. That means getting people into your product and making sure they have the absolute best experience possible. 4th We're gonna automate the way you find new customers so that you're not always having to identify 10 people that you're gonna sell to. No, no, no, no, no. I want to help you create a system that brings in 100 1000 tens of thousands of people into your product. And then finally, we're gonna automate the way you get feedback and improve your product. Because building a product isn't a one shot deal. It takes constant improvement and takes constant iteration. First we're going to examine the mindset that's getting in your way. There is something that you think about your work and about your business. That is the biggest roadblock that you've had to accomplishing these things to date. We're going to fix that today. Uh We're also going to identify the asset, the tiding in your service that's waiting to be discovered. We're gonna outline a system for ensuring that your product sells and we're gonna create a plan for automating or delegating future work. Are you ready? Are you ready? Alright.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!