Apply Your Unfair Advantage
Lesson 9 from: FAST CLASS: Turn Your Service Into A ProductTara McMullin
Apply Your Unfair Advantage
Lesson 9 from: FAST CLASS: Turn Your Service Into A ProductTara McMullin
Lessons
Class Introduction
03:15 2Change How You Think About Your Business
02:05 3The Profit in the Process
00:55 4What is an Asset?
02:39 5Set a Different Goal
02:15 6Name Your Unfair Advantage
02:31 7Document Your Client Intake Process
09:22 8Identifying What You're REALLY Selling
02:53Apply Your Unfair Advantage
02:41 10Build to Sell
08:56 11Observe What Matters in Your Customer's World
05:43 12Identify & Engage the Opportunities
01:25 13Test Your Response
04:01 14Describe the Transformation
04:22 15Find & Test Your Key Insight
08:59 16Bulid to Sell (Part Deux)
09:36 17Price Your Product
09:26 18Make Your Offer
05:43 19Gather Feedback
06:51 20Iterate, Reposition, Differentiate
08:02 21Create the Ideal Customer Experience
03:21 22Identify What Your On-Boarding System Needs
03:59 23Analyze System Needs & Solve Customer Problems
05:10 24Automate Your On-Boarding Process
04:39 25Get Attention
05:10 26Get Commitment
01:33 27Get Buy In
07:50 28Get the Sale
11:27Lesson Info
Apply Your Unfair Advantage
So where you're unfair advantage and your process overlap is your best bet for creating an asset, for creating a product, for creating that thing that you can sell over and over and over and over again without doing extra work. So the advantage process overlap, Your process is the what of how you do what you do. It's all these different exercises, it's all the different steps and you're unfair advantages, the style of how you do what you do. You need to combine the what and the style to figure out what that focal point is, because wait for it. There's the money, that's where the money is. This overlap. So in these first nine lessons, you separated revenue from income so you can find smart investment opportunities for your business and in this case, what I'm talking about investment, I'm talking about your time because you're in the time for money cycle right now, choosing to focus on building a product, on creating the marketing for it, on bringing people into that sales funnel means t...
hat you're investing in your business. It is a question of expense. It just happens to be an expense of your time. And so you want to know that the revenue that you're going to bring in from that is going to justify that investment. You need to know what your return on investment is, which means that you need to define yourself as a business owner and detach yourself from the work that you're doing because if you're going to do this, you need to go all in so you can create that revenue that you want to create. You also need to set a new goal for yourself, for your business and for yourself as a business owner. And that doesn't mean figuring out how much money you want to make. It means figuring out what you want your business to look like, what that's gonna mean for you, what kind of profit, what kind of take home income that could look like and then also the revenue goal that's associated with it. And knowing that that revenue goal and that income goal are gonna look very different. The further and further you go into this, you also identified your unfair advantage, documented your client intake process and identified what you're really selling. Remember you're not selling life coaching, you're not selling business coaching, you're not selling web design, you're not selling art, fine artist coaching, right? You're selling outcomes and specifically your people are probably coming to you for some very clear outcomes that you could identify through that client and take process. And then finally you created a process plan to discover where you can apply or where you apply your unfair advantage most and how you can use that as your starting point for building your product
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!