Design Principles: Layouts And Focal Points
Sarah Doody
Lesson Info
15. Design Principles: Layouts And Focal Points
Lessons
Why Design Matters
05:50 2Design Vs. Aesthetic
06:27 3Impact Of Design
07:01 4The Design Process: Understand Your Audience
09:17 5The Design Process: Understand Your Content
05:21 6Design Principle: Alignment, Grids, And Spacing
05:47 7Design Principles: Contrast
02:55 8Design Principles: Repetition
03:20Design Principle: Hierarchy & Proximity
05:37 10Principle Scale And Balance
02:48 11Design Principles: Typography
04:29 12Design Principles: White Space
01:11 13Design Principles: Color
06:09 14Design Principles: Graphics, Icons, And Photos
02:51 15Design Principles: Layouts And Focal Points
01:53 16Design Principles: Color-Blind Accessibility In Design
01:41Lesson Info
Design Principles: Layouts And Focal Points
Layout is all about how the things, the elements are arranged on the page. And every great layout needs a focal point for the eyes. If you have ever studied photography, you know about the idea of the rule of thirds. Maybe you've heard of the third ratio and things like that, but the rule of thirds is all about breaking things up into thirds, very simple, but what does this do? It creates these connection points which are called focal points. And that naturally is where our eye goes when we look at anything. That's why I said in the beginning we need to think about aligning things so that they're aligned to create these focal points. So we're not gonna learn about photography today, but it's a great way to consider the focal points. So putting this back into our bakery, this is our business card. And when we look at it, we've got the focal points happening. This is why this one feels a lot better than many of the other versions we've looked at. This one, is it bad? No. But could it be ...
a lot better? Yes. Why? Because it's not lined up with the focal points. We're not really aligning with the rule of thirds. Okay, we have one little good intersection point there. Everything else is not on the alignment. And so when you look at the difference you can see how those focal points really help everything line up and there be more structure, more focus, more balance, all of those principles. So we're using these elements of white space, of layout, of typography, et cetera, to achieve these principles that we have been learning about.