Design Principles: Graphics, Icons, And Photos
Lesson 14 from: FAST CLASS: Think Like a Visual DesignerSarah Doody
Design Principles: Graphics, Icons, And Photos
Lesson 14 from: FAST CLASS: Think Like a Visual DesignerSarah Doody
Lesson Info
14. Design Principles: Graphics, Icons, And Photos
Lessons
Why Design Matters
05:50 2Design Vs. Aesthetic
06:27 3Impact Of Design
07:01 4The Design Process: Understand Your Audience
09:17 5The Design Process: Understand Your Content
05:21 6Design Principle: Alignment, Grids, And Spacing
05:47 7Design Principles: Contrast
02:55 8Design Principles: Repetition
03:20Design Principle: Hierarchy & Proximity
05:37 10Principle Scale And Balance
02:48 11Design Principles: Typography
04:29 12Design Principles: White Space
01:11 13Design Principles: Color
06:09 14Design Principles: Graphics, Icons, And Photos
02:51 15Design Principles: Layouts And Focal Points
01:53 16Design Principles: Color-Blind Accessibility In Design
01:41Lesson Info
Design Principles: Graphics, Icons, And Photos
So photos, graphics, and icons, similar to typography, they all can convey a personality. They all have a voice and they all have the ability to impact what we are thinking about accompanying. Icons can have a really big impact here. So we've been seeing this business card just with this icon all along, but there's many other icons we could have used for this cupcake bakery. And each of these icons, similar to those typography examples that said let's get started in all the different fonts. These icons can all give different feeling, a different personality as well. Some of them to me feel a little bit more sophisticated. Some of them feel maybe more minimalist. Some of them maybe feel more out there. So that's why it's important to consider the care in choosing icons. And some, I probably spend too much time choosing icons, but there have been times where I spend like 15, 20 minutes trying to find the right icon. And if I ask my friends who design icons, they would spend hours because...
they know that the look of the icon is communicating a lot about the brand. So same bakery, different icon. One of them could make the brand feel, maybe more whimsical. One of them maybe feels more minimalist. You could have your own words to describe these. Different as well, different feelings. So a picture is definitely worth a thousand words, most of the times. So we need to be really, really careful about the images that we are are selecting and those icons as well because our first impressions are impacted by these images and by these icons that we are seeing. And we need to take a lot of great care. Maybe you're not spending 20 minutes choosing your icons, but in reality that's what professional designers really are thinking about when they're designing things. So when we need to be thinking about what message do the visuals send people, and are you sending the same message across all of the parts of your brand of your business? And even if you are not a business, even if this is just relating to you as person trying to get a job somewhere, you need to be thinking about what message are you sending people. Is the photo on your LinkedIn matching the photo on your Facebook or matching the photo on your Twitter? Not that they all need to match, but what message is that communicating to people because people are gonna make a first impression because we're not children anymore. And people are judging us by the cover, unfortunately. So we need to consider that.
Class Materials
Bonus Materials with Purchase