Where do You Go Next?
Lesson 27 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Where do You Go Next?
Lesson 27 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
Where do You Go Next?
We're gonna kind of get down to the end of this here, and we want to talk about what's next for everyone. So we've hopefully armed you with all sorts of different pieces of information that will help you kind of structure yourself as a business person outside of being already artists who conduce the picture. The idea is that there are so many people that I've experienced in this career that are brilliant artists and just God awful business people because they don't have the patience for it because they want the easy fix or the magic bullet because they can't wrap their head around the idea of doing business rather than just creating art, they're afraid of selling out. There's a whole lots of things, and excuses and other are the other parts that people make when they don't want to deal with that part of becoming an ah working artist. And the idea for me to share with you is that you have to be both in order to be successful and continue to keep doing it. I recommend things like continu...
ing education, which is something that we're all participating in. I also would like you to continue to do research all the time and I'll go over each of these. We will go unpack them a little bit deeper. I want you to participate in workshops and even and at a certain point even not, just participate them as people on that side. Think about doing what I'm doing. Teach other people because there is always an opportunity when you become proficient in something to teach other people what you know. And there is nothing more powerful than understanding that and conveying information to other people and watching them put it into action. That's what this whole thing is built on here at Creative Live and all around other other situations. When you have the ability to teach other people, you're continuing to learn yourself. You continue to grow and it's really important. Taking classes is in the same vent in the same vein, entering contests, putting you're putting yourself out there on the line and understanding being critiqued and what that means and learning from it because it's important to get feedback. We talked about that. We're gonna go over a little bit more portfolio reviews and showcases on what those things mean your personal channels were or better known as social media, and the resource is that are available out there for you as photographers and business people and treatments, which we're gonna I left for the end because I want to discuss what they actually are in practice, because I said jokingly yesterday, I was gonna get 35 million emails overnight asking me for a copy of a treatment, and I wouldn't call it 35 million, maybe like five. But I did get a few emails and I thought about it, and I found a little research on it on. And I also provide in the last few slides here today, um, pieces from some of mine, and I want to talk about what they mean and spend a little time discussing them.