Understanding Your Skill Level and Your Market
Lesson 3 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Understanding Your Skill Level and Your Market
Lesson 3 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lesson Info
3. Understanding Your Skill Level and Your Market
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
Understanding Your Skill Level and Your Market
what are your strengths? And I kind of touched on this a little bit earlier is that you need to identify the things you do well. And I'm gonna talk about, like, portfolio or social media, for example. So if I look at your instagram feed, my gonna know what you're good at. Ask yourself that question. Because if I can't, if I look at your instagram feed and I don't know what you're good at, clients aren't gonna know what you're good at or you need to treat everything that you present yourself as an artist with with a consistency. And if you really, really feel strongly that you want to exist in two or three different venues have two or three different portfolios under the under different accounts because I want to hire you as a food photographer. I want to see what you do best. And if it's lifestyle, full that thing up with lifestyle. If it's tabletop, fill it up with tabletop because if you don't, you're going to find that people are confused. You start macro and work out because if you...
start out here, nobody's gonna know what you do. So you got to be honest about what you're good at, and if you're not sure about what you're good at, consult your friends. Consult the other artists. Consult your Facebook friends. What do you feel is? I do best. So I've had many friends in the business who have had to completely flip their portfolio because they were blind to the fact that what they did best. So we'll have a great friend who is a portrait photographer. He was super proficient and really technical, but it was It didn't have that life, but his lifestyle work and his reputation work was amazing, and we took kicking and screaming and throwing him on the ground and shaking him. This is your best work. Promote that work and then all of a sudden it started to unfold for him. But you also have to understand, why is the client hiring you? Why do you want them to hire you? They want you want them to hire you for your art and what you do well, and I'll talk about this a little bit later. You also don't want them to just hire you because you're the cheapest person out there. And that, unfortunately, is Ah, motivating factor for a lot of ah, for a lot of clients. So I want you to be able to come away from this with the confidence to know I do this really well. And I'm gonna promote this thing that I do very well consistently. And here comes here comes the reality Check All of that stuff said you need to basically be able to be realistic about what you can do and at your at this particular phase in your career, a lot of people overshoot the mark as soon as they feel like it. Make the picture. They're throwing themselves out there into the open market. So when you're a good artist in a small market and in all of a sudden you think you can throw yourself into the global market or the national market, you're gonna get overwhelmed and you're you're gonna make a mistake in the things that you think you know. But you don't know yet because you haven't experienced that you haven't learned it. You haven't put it into practice. And that's where all of this all the things we're going talk about throughout throughout this whole time is going to be a lot of over layers, a lot of overlapping to teach you that all of these things are intertwined.