How To Grow Your Business
Lesson 4 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
How To Grow Your Business
Lesson 4 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
How To Grow Your Business
What is growth look like? See, that's the other thing is that I need to recognize what is what is what is this continuum. Where am I headed? What is growth look like for me? You have to ask yourself that question. Is it money? Well, that's part of it. But I think as an artist, that's not the only reason you have personal gain, right? You also want to build to a point where you have artistic license and trust in your clients where they come to you and they go make my picture for me because we know that you can make that picture in your style, right? And that's the other thing. Define Nable style. So if people look at my picture and I've said this 1000 times in lays eyes will roll back in her head because she's heard me say it about 1000 times. But the greatest compliment you will be paid as an artist is when somebody tells you I recognize your picture without the byline. Also, when you've achieved pricing structures and consistency in your pricing, so you know. Okay, cookbook client cal...
ls. They have 25 recipes. Uh, we're gonna shoot it here. We're gonna We're gonna do this work in this manner. We're gonna hire this many people. I know exactly what that's gonna cost in my market. Now, my market in your market at this point might be different. My market on different levels is national, local and global. And I have to understand the price structure for all those things. And that's where something like representation comes in. We're gonna talk about that as well.