How To Get Work As A Food Photographer
Lesson 2 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
How To Get Work As A Food Photographer
Lesson 2 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lesson Info
2. How To Get Work As A Food Photographer
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
How To Get Work As A Food Photographer
So you want to make money as a professional food photographer? What does that even mean now? Like it means it's very. It's a very complicated ecosystem, and it's something that you need to recognize. You can fit in in a lot of different ways. There is no one path, there are multiple paths, and we're gonna talk about quite a few of those. So when you approach getting work, one of the things you have to have a firm grasp of is the environment you're existing in. And that goes as far as where do I live? What kind of what kind of food photography is around me. Local advertising, things like menus. Think about it, right? Walk down the street and look everywhere you see in your community, whether it's in the or online or in the newspaper. How much food imagery do you see how much food motion do you see? It's everywhere, and then you start to figure out OK, Well, the same people aren't doing all those things right there. Not that there are different people doing all of those different pieces.
And what are the things that appeal to me the most? What is the thing. I think I can do the best. So until you kind of figure out that landscape, this could be a very frustrating exercise because you feel like you have to be everything to everybody. And what I want to tell you is you don't and you shouldn't because that's gonna limit your opportunity. You really need to focus on the things that you feel you do well and focus on things that you want to do and then narrow that down. So there are times when you're going to have to multi task at the beginning of this career because understanding food to be able to take really good pictures of food, you should be understanding how that food hits your table. You have to be able to step into the kitchen and work with Chef will work with the or work with stylist. You have to understand their jobs. So by being somebody who can multi task on the in this arena, you will have a better grasp of how to make the art. And that's a big part of the business, right? People management. You are the boss on the set, and I will say that many times over the next couple of days because you need to understand that when you step on the set, it is not the set. It is your set. And if you are not in command of that set and you allow other people to be in command of that set, and I'm not talking about the whole creative process, because clearly there are a lot of people involved in that creative process and there are people you are accountable to. But once you cross the lines and your your on the field of play, you're the boss and you have to behave is one, and that requires you not just to have knowledge, but also to have a demeanor and pacing to the way you deal with situations, and that comes with time as well. But unless you're aware that that's part of your job, you would never know that. I mean, it might be intuitive, but I will rely on that all that much.