Continuing Education and Research
Lesson 28 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Continuing Education and Research
Lesson 28 from: FAST CLASS: Business of Commercial Food PhotographyAndrew Scrivani
Lesson Info
28. Continuing Education and Research
Lessons
Class Introduction
05:06 2How To Get Work As A Food Photographer
02:54 3Understanding Your Skill Level and Your Market
03:20 4How To Grow Your Business
01:28 5Opportunities In Commercial Food Photography
08:17 6How Do You Market Yourself
08:23 7The Importance of Attitude and Communication
03:30 8Understanding Insurance Responsibilities and Liability
05:38Understanding Taxes and Accounting
03:11 10The Importance of Representation and How To Get It
09:59 11File Management and Protection
02:40 12Understanding Stock Photography as a Business
04:59 13Contracts: The Law and Your Rights
03:18 14Negotiating with Clients: 10 Questions you Need to Ask–Part 1
06:57 15Negotiating with Clients: 10 Questions you Need to Ask–Part 2
05:16 16Negotiating and Talking Money with Clients
02:31 17Who are the Players in Commercial Food Photography
09:43 18How to Manage Client Expectations
02:38 19How to Assemble a Team
04:11 20The Production Team
04:48 21On Set Support
04:51 22Editors and Post Production
02:47 23What Expenses are Associated with a Shoot
04:01 24What is Usage?
05:35 25How to Anticipate Expenses
02:56 26Calculating Price Based on Rates, Usage and Expenses
03:35 27Where do You Go Next?
03:17 28Continuing Education and Research
06:28 29How to Get your Work Out There and Get Noticed
02:47 30Treatments and Final Wrap-Up
06:23Lesson Info
Continuing Education and Research
continuing education. Wink, wink, Right, We're here. It's creativelive. And this is, um it's such a great platform for so many reasons and you're here for a reason and you're watching for a reason. And it is something that we need to participate in to continue to grow because, you know, I liked being a student when I was a student. I enjoyed learning. And I like being a teacher, and I like being in the environment. And I think clearly if you're here, you're also somebody who likes to learn. And if you're watching your somebody who likes to learn, and if there are things that you really need in your life, this is the way to go about it. Just keep going at it. Keep coming, keep and asking the questions and participating. What is research mean in my world? What research really is is looking at magazines looking at websites, understanding which cookbooks air out in the market, Um, keeping tear sheets off the work that I really like to look at and understanding the trends and also following...
social media accounts that I like all that research is something that is ongoing. I subscribe to basically every major food magazine whenever I mean in the stores. I go to bookstores very regularly, and I go through the cookbooks and I see and I look at the bylines and I see who's shooting and I see what their styles are. I'm aware of my competition. That's not just creative, but it's also business wise who is doing What is somebody really knocking it out of the park? We year after year on cookbooks. I look at the bylines and stylists and all the other people that are in magazines, because I want to know who I like, because I look at stylists in magazines in the bylines and pull him out and get in the gutter and look at them and you say I really liked what that person's doing. If I get a chance to work with them, I want I would like to So you make a note of that. All of that is about this big database you're creating, right? You're creating a database of all the things that you want to support your business, and all of the research that you do is part of that. But I can't say this enough that you know, the next steps for you are the always steps. They're not just steps that you take to get to another plane. It's a step that you take every day to continue to grow as an artist than as a business person. You also kind of do that research when it comes to struck, how people want to structure their businesses and you can always consult with people. It's hard to get another food photographer to tell you all about their business, right, because everybody's business a little different, but also people are pretty guarded about those things. But you can ask all the people how they structure their businesses that have, like, you know, multiple faceted kind of businesses that incur using freelancers or whatever it might be and understand. Just the the parallels between different businesses. And you can kind of learn from the structures of other businesses, and you'd be surprised how much overlap there is. So do all your research continue to learn on this plane because it will help you be creative, and it will help you build a better business because you will be more confident in all of that. Um, working at doing workshops. Ah, I think for the social aspect of it, and also to put being able to put the ideas into practice in a lot of ways from a creative standpoint really is helpful for a lot of us. And like I said, when even when I'm on the other side of this and I'm here and you're there and I'm teaching you and I'm working and I'm kind of hands on with other photographers and I see what they see and try to understand what their vision might be and how they can translate it better with a little bit of help. It's also helps me, too, because I understand that the struggle for everyone Israel, including the emoji for own bit emoji for it the struggle Israel but weren't working with all the people in workshop shows you that too, right? You get hands dirty but also form partnerships with people. You meet those workshops because they're usually local, so you can find a partner, a stylist or someone else who's a food photographer was a different skill set than you, and you can kind of partner with them. I know Lay has done that and has been. It's been successful for her to figure out locally who she could work with, who are. They're kind of on the same plane. It's really helpful to do those things. And it's fun because it's really nice to go to, like big national food conferences. I mean, I've spoken at FBC many times. I've been up in Canada and I've spoken it there on national workshops, and you start to see that the people who are participating in food photography or from so many different arenas bloggers, writers, people who want to be professional photographers, people who are chefs and restaurant tours and all of these different people who are participating in food photography. And then you get, like, instagrammers and other people who are making a living doing that, going to class. I did this about three years into my career. I was working. I was a working photographer with many, many bylines nationally, but I went back to school. I went to Pratt, took a lighting course because I I hadn't touched strobe lighting front since college. I had been working as a daylight photographer and I didn't know how to work strobes anymore. I didn't understand the any of it. I said I got to go back to school. So I enrolled in a class at Pratt and I took. I took a lighting course with a really reputable teacher and the first thing I walked in, he looked at my name. He's like, Why are you here? Because he knew I waas and I told him straight up in front of the whole class, I said, I've been work I said, I haven't struck shot Strobe since college and he's like, Well, you're in the right place and we became friends and and he was a bit of a mentor to me and helped me a lot and learning how to use lighting. Um, so no matter where you are, it's never should never be ashamed. T admit the things you don't know and get yourself engaged in a way to learn the things that you feel you need to know to get better. For me, it was learning how to light in a way that because here's the thing. I was using strobe lighting badly because I didn't know how to turn it into the daylight look that I had become known for. So now, All these years later, that thing got refined