Track Your Key Performance Indicators
Lesson 1 from: FAST CLASS: Build A Stand-Out Business - Track & Connect To Your AudienceTara McMullin
Track Your Key Performance Indicators
Lesson 1 from: FAST CLASS: Build A Stand-Out Business - Track & Connect To Your AudienceTara McMullin
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Lesson Info
Track Your Key Performance Indicators
way have got a short and punchy lesson for you. Are you ready? All right, here's our goal. To create a tracking system for your key performance indicators so you can pay attention. Toe what counts. In the previous lesson, we defined our key performance indicators those things, those numbers that aren't just vanity metrics but the numbers, the indicators that actually get us closer to our goals of attracting new clients, making more money and getting to the position we want to be in with our businesses. And we did that because what you pay attention to grows if you're not paying attention to the right things. If you're obsessing on metrics that don't mean anything to your business, you're not gonna be putting your actions in the right place. And when you keep your eye on key performance indicators, not vanity metrics, you could do exactly that. So when you're not paying attention to what's truly important, truly important, it's hard to stand out. We're not paying attention to what's tru...
ly important. It's hard to stand out because you don't know how you should be spending your time. You don't know what actions lead to growth. You don't know what actions lead to what you want to be known for. You don't know what actions lead to actually attracting the clients you want to be attracting. So when you pay attention to what's truly important, you act in a way. You put your time your money, you invest in a way in your business that allows you to stand out. Now, one of the most important things that you can create in your business is a system that you'll actually use. I love how you guys giggle. That was perfect. That was perfect on cue. I did not ask them to do that. Um, so one of the ways that I go about thinking about how I can create systems in this case, a system for tracking my key performance indicators is Can I use tools that I'm already using for this purpose? I want to give a shout out to A to a friend of mine and a quiet power strategy. Certified coach Natasha MPO Va. Who this is. Yeah, Natasha is amazing, and this is just how her brain thinks. This is one of the ways she actually stands out, and she will look a tool a nap, location a platform and think What are all the different ways I can use this in my business, most of us think. Okay, so I have to do this particular action. So I need a new tool for that. What's the right tool for that job? What if you flipped it and you looked at all the things that you're already doing in your business? All the tools that you're already using. Maybe you even have systems set up already. How can you use those tools or those systems to accomplish this? One task that I'm giving you, tracking your key performance indicators. So let's look at two systems to tools that I use in my business. They're really good at tracking KP ice or really good ways to set up tracking systems for KP ice that maybe you might be using these systems as well. Or maybe you might be using these tools as well. Or you could use these tools for many different things in your business and maybe get rid of a whole bunch of junk that you're currently using. So we used Evernote for tracking KP ice. I am Evernote obsessive. Basically, we run my whole business on Evernote. Natasha actually has a product called Evernote for small business. That explains exactly how to do that. Really, really smart. When Natasha told me she was thinking about how you could use Evernote, too. Basically, do project management and run your whole business girlfriend. Tell me all about it, because I've been using it for years. I've been using it for at least five years. All of my block post ideas go in there. All of my checklists go in there. Um, and now with the features that they have, you know, my assistant can use it and she can send me messages. I can send her messages. She could set reminders for me. So if there is a certain task or checklist that I need to complete by a certain date Or maybe I need to swing back on some interview information that I need toe to round up for someone she consent a reminder for me so that not only does it ding on my computer, but it dings on my phone and I can answer it from anywhere. That's one of the things I love about. Evernote is how platform agnostic it ISS. You can use Evernote on any device with any kind of operating system. It's beautiful. You can have it everywhere. So that means when I have a brilliant new idea for a block post, I am never more than a foot away from a device that I can use to record that idea. I don't use pen and paper, hardly at all anymore because pen and paper gets lost. And luckily, I don't lose knock on wood the devices that I have ever known on. Okay, so what we do in ever notice that we actually create notes with tables? So probably the easiest way to track KP ice is in some sort of spread sheet so you can use tables, you know, just like the little grids. Uh, in Evernote, you could just pop them in just the way you would in a in a word document. Pop your table in assign values to your horizontal row on your vertical row. And, um, you know, basically turn it into a spreadsheet system. But the other cool part about Evernote is how you can set a reminder to come back to it. So my assistant is actually the person that tracks the KP ice in my business. And so she hasn't set to remind her every Monday morning. It brings a certain set of notes back up to the top links to them, and she's able to go in there every Monday morning and fill these things out. It doesn't take very long at all. She counts. Something's up. She runs a couple of reports. Boom. It's done the numbers, Aaron, they're You know, an hour or two later, I can go in and see what's going on. It's really beautiful, really simple. Any questions about that? It is awesome. Now, another very simple tool and probably one you're all using in your businesses is Google Drive. How many people are using Google Drive in one way or another in their businesses? Yeah, we we do all sorts of things and Google drive. We really like it for the collaborative features. Eso we actually run the quiet power strategy program through Google Drive. It may not be beautiful. It may not be fancy, but it works really well. Now. This system is great because it's got a building spreadsheet thing and you can share it with multiple people on your team. And then you can also use Google Calendar to set those reminders so you could just take the link from your spreadsheet, pop it into a Google calendar reminder and set aside 15 30 minutes an hour out of your week to track those KP ice or to delegate it to someone else on your team. Any questions about using Google Drive? Beautiful. See, this is not hard now. This is an idea of what your sample tracking spreadsheet might look like, and this is something that you could do in either Evernote or Google drive. Of course, you can pull this up in an Excel or a numbers file is well, but then it's only on your computer. It's probably not very easy to collaborate with it on. So that's why I recommend those two tools and also because they're probably systems you're already using in your business. So this is how I would do it. I think is an example of week by week. There could be KP eyes that you track on a daily basis. There could be KPs you track on a monthly basis. However, it makes sense for you and the metrics that you're tracking. Set that up chronologically and then set up the actual KP ice that you're tracking. New subscriptions, conversion rate, free consultations, whatever yours might be. I said mine was new sign ups, churn rate and, um, new conversations. So those air three that we track on our spreadsheet looks very much like that.
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