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What is Fashion Photography?

So I'm gonna talk a little bit about defining fashion photography. Um, so I'm just gonna talk about the genres of fashion, fashion photography is, you know, a spectrum of a lot of things there's, portraiture, this beauty, this editorial and his advertising. So these air full things, I think him out when I think of fashion over faith what's great about being a fashion photography is you have tohave all different kind of experience from backgrounds because you're not just shoot import portrait style, he's shooting with wide angle lenses, shooting like a landscape photography. So you've gotta have a ll these different kind of viewpoints and how you approach work, you also have to shoot almost like a a product photographer, sometimes because often I get roped into doing product on the top of a shoot to save budget. So it's, good to have a good background of shooting ex sperry mint in your first celia's, different lenses, different viewpoints, different angles get to know other types of pho...

tography because this is going to help you later on. So this, I would say, is the portrait work that I do fashion portrait is really about what emotion I get from the model on whether it's a model or a friend oh, you know, just a younger model. I'm going in and I'm put in styling in but it's not about that it's about the emotion it's about the concept in the picture so these two beautiful girls this guy shot a few years ago and I want a reference quickly delight in a gun this was just my wall when I lived in apartment in brooklyn just a wall just one south bucks to the side the processing is what makes this image interesting this again one soft bucks that's it so you can capture beautiful things with limited things and that's all we talk about today how to create fashion sheets on a budget because it is a thing that everybody could do you know there's nothing stopping you from doing so this is the cropped inversion but this is what I would define as beauty work so beauty is about the skin it's about the makeup it's about everything that kind of comes together in the faith so when I'm looking for models for beauty work I'm looking at this skin I'm looking at the way you know symmetry in the face I'm looking at it the lips the eyes how good you know they're going to be on saturday they're gonna compliment the makeup product for the hair or the way everything else comes across or even the product that if it's in the shot this's editorial work so this was part of the story I showed you guys lf a material girl when I'm shooting editorial, it's more about the concept and the story so whenever I'm shooting editorial, I've got an idea of, like eight to ten images in mind and how they get a flow onwards. So this is the kind of girls I would cast for this on agencies, but edgy girl like fashion models. So I'm looking at their height the way that they interact, their confidence in front of the camera and how they can sew for this theme. I wanted to really girly like salmon in theme, and georgie was perfect for this. This is a girl from profile models in london. She was beautiful because she had that beautiful red hair choose very reminiscent of someone from like an old england kind of thing, and she suited and complimented the other model is, well, another cropped inversion. But this is advertising with what I do. This was for a clan, lula love lingerie, so they saw my fashion work, that element in the advertising. So this is for a look book, but they don't want to focus on the product per se you could do a separate, but they want a look book for that. They want more of an editorial look, but to show the lifestyle of the images. I recently shopped for goldsmiths, and I did the product and I did a lifestyle. So even though the jewelry was far away on the shot it's about what's going on in the picture and the way that people wear it from forever photo, can you again explain the difference between fashion and editori? You okay? Fashion is basically a genre for lots of different things editorial comes into that so this fashion portrait fashion is like beauty fashion is advertising fashion editorial editorial is just a story like an editorial story oh, what's in a magazine. Awesome, thanks. We've got tatum photo design who and maybe we'll talk about this later says I live in the middle of nowhere in michigan there's like no industry, but I've always wanted to work in this industry. Is there any advice for a country bound photographer that can't move to new york? Okay, well, that's exactly how I started. I'm from a small town in england, two hours away from london on you know, I couldn't afford to travel to london in time, so I would choose friends. Model mayhem is an excellent way of approaching starting models. I don't necessarily use it myself anymore, but it's an amazing way of connecting with silence wardrobe silas and you'll be surprised you can search by the city that town and figure out who's in your area and collaborate with okay question from fashion tv report people often say we need an edgy image or look for fashion photography how would you define edgy and besides edgy? What kind of looks should we seek seek to capture? Are there any particular emotions that you seek to capture? Okay, so fasting, thie anything that is, when you have a very strong model, she may have a very moody look like school to face the one I showed you of george, she has kind of like more of a softer face, but she still got that edgy kind of love. So some models khun b boy, um, commercial model was the kind of girls that get booked for light, the magazine stuff, um, boring kind of look books and everything, but they had the girls that I'm the money, editorial alike and edgy kind of girls that you've seen, like italian vogue or no, those kind of stronger high fashion magazines, um, and the emotion, that kind of thing, and she mentioned what I'm looking for, right? Okay, so the emotion I'm trying to get from a model really depends on the theme if I've got like, a girl in a studio and it's back on wine is about that very kind of rene songs like would feel I'm looking for kind of like a sadness or if something like beautiful kind of tragic a little bit like the fashion portrait's I showed you um and then if I'm going for something more girly and pretty and looking for feminine um and the same with advertising what sometimes you want to smile and clients will push for that it really comes down to you exactly what you shooting and what the client is cool thank you great thiago says cheers from argentina my question is how important is it to get a story a ll done in order to make yourself a name in the industry especially when having a limited budget and and any suggestions for getting a good portfolio picture quantity style we're talking about that yeah it's looking at that a little bit later on but the importance of editorial work is because that gets you the money jobs you have to have editorial and tear sheets to show clients that you're interested clients will relate to that more than paid what because that's what you're passionate about but I'm gonna be coming on to that a little bit later questions in the ardennes chloe yeah going back to the idea of a preconceived notion are you coming to the client with your themes and concepts are they coming to you is it both of you working together and then also on set you maybe planned array to ten scenarios are you kind of capturing moments and being inspired and coming up with new stuff on your own as you go. So the ideas that really depends on the client, I say, and I'm gonna talk about this state on eighty percent of what I do is personal work because that's, what I want to do, um, with editorial, you can submit your work for a theme or a maxine might have a theme that you have. Tio, listen to clients, we usually lucky because they want you play what? They have a theme, but sometimes they want to bring your ideas to the table. Personal work. I'll set up a theme myself most the time. And then what from that? What was it about the cia? The way, just like you planned your eight to ten scenarios. Do you see different moments in between? And I never stick to the boy I may have, like, sometimes I have mood boards. I don't really use storyboards as much, but I use a reference board that psychic here. This is the kind of thing I'm looking for, um because it's very controlling on the day. It's very hard to stick to exactly because something is always different. But those mistakes sometimes make you look better too. Anymore. Questions related. So you don't really use storyboarding as faras planning your shootout. Like, how do you do for poses? Are you you know, envisioning to do envision taking the pinwheel, putting up her eye before you did that? It really depends on what you're going for her. Um, when you use in things like props and stuff, often you won't know exactly until the day. So when the side of the day I'll see profit will be like, okay, now I see it when I mean camera. I'll plan, like, you know, if it's a cover for a magazine plan because it's really important to know where the text is gonna lie, that kind of thing where the the model the magazine wants one model t model shot help close. It has to be. But editorial. What? Usually because, it's a lot of my fish in it just comes together on the day. Uh, let's. Go one more from david glamour he's from the u, k and he wonders, do you think being a young female has made it more? More difficult or easier to work with people this is a hard one for me because I've definitely had some difficulty in the industry not something I can't really control um because it's just made me wanna kind of work carter but especially during my first, you know, a few years females and young and I still get it now like if you're going to an agency meeting and they don't get it and then until you go into the meeting room with them and you open you put following you show them and all of a sudden you see the wheels turning and they click I knew like oh, we should have known that from the start but it just takes a little bit more for some people it's too you know first impressions are a big thing so that's fine with me yeah, someone has that I can kind of proved them you know that I'm worthy of the job later cool hey joe, you are great related to yeo ho and christina's where you may talk about this later where you get your concepts and your ideas for your personal shoot I know like I saw like a velveteen rabbit and your book like you have and I just love the idea of like storybooks and is that kind of what where do you find your parents? Everyone I looked for inspiration everywhere but I this is something we talk about again. I don't look in the obvious places I referenced backto old masters. What made that picture special? What made that painting special? Everyday life themes att the fashion photographer I have to reference order winter, spring, summer changing of styles how that can come into play recently shot every mason story using the door che ordered winter collection, so we did that kind of old tudor kind of thing so close, khun bring ideas of concepts to okay, any more questions for me with the amazing people like where do you find your wardrobe stylist? Hair salad bar is now or in general, in general, in general now I find him free creative agencies, so agents like my one I have in london represent stylists make about his head, but I still work with people that I used to find just from, like friends online, like liam made one of my old makeup artist's eyes when I saw it, it we found each other friend, I've got people, I found a model mayhem and they've built their career. We've built together past them jobs and stuff, so it really doesn't matter if they're represented. I think as long as they have a vision and they get you, I think that's the main thing