Color as Meaning
So the first thing that often happens when people use color is they get into a comfort zone and they use a palette over and over again, and that can be an issue because if you're using the same color again and again, and this is an example of that, the pieces start to all look the same, and it sends a kind of similar emotional message and it expresses the same idea. So as much as it feels good maybe to use a palette that you prefer and use the same palette over and over, it's very limiting, so I highly recommend that people try to stretch their color palette and we'll talk about how to do that. So one of the things that I talk about also is subjective color. So like you have probably kind of have a favorite color. I wonder what it is.
My favorite colors are purple and green.
Okay, my favorite color, I'm actually wearing it. So it's great to have favorites and things that you really respond to, but you need to start to understand the universal language of color, and what I've identi...
fied is some phrases that we commonly know and its associations with emotional content. When you think about seeing red, that's a universal expression of typically anger or passion. Our cheeks tend to get red when we're heated, angry, or full of passion, so red is a universal language for things associated with that. Now feeling blue. Blue is a color that is often associated with something that might be somber or quiet or lacking in heat, and typically if you illustrate a piece that ranges all in the blue range, it's not going to send a happy, jovial message. It tends to be something that we see more as somber or quiet or sad. Green with envy tends to be associated with jealousy and it's a strange kind of light to have. In natural light, green is not typical, so it also kind of indicates something that's off or odd, and can be used that way. Now a sunny disposition, we all know that sun is good, and we need sun to live, so we associate the oranges, the yellows, the warm tones as something positive. And conversely, cold as ice, in addition to maybe feeling blue, it can be a temperature thing where you literally, if you see the color blue, you feel cooler or colder. So these are natural associations for all humans. It's not cultural, it's universal.