Lessons
Email Marketing for Crafters Intro
03:19 2Why Does Email Work?
11:51 3An Email List is an Important Business Asset
09:23 4Software is the Solution
21:33 5My Newsletter Story
14:45 6Advertising is Annoying
07:12 7Your Email is a Gift
04:05 8Market Research
11:35Identify Your Why
14:18 10Give, Give, Take: Make a Value Exchange
03:29 11Exploring Content Type
24:36 12Case Study #1: Abby Glassenberg Design
25:09 13Make It Exclusive
02:58 14Accuracy is Key
03:26 15Templates & Branding
07:07 16Think About Length
06:40 17Subject Lines
08:41 18Call to Action & the P.S
04:07 19Write Back, Okay?
19:24 20Case Study #2: Ann Wood
25:25 21Autoresponders
05:28 22Build Your List & Keep It Lean
41:36 23Case Study #3: Indiesew
06:43 24Game Plan for the Holidays
06:05Lesson Info
Autoresponders
Auto responders or something that you get when you get to the paid level at male chimp? I don't know with mad mimi how when they kick in, but it may be at a paid level, too, because it is an extra feature, I think it's a feature worth paying for, frankly, and I think I probably should have paid for it even from the first day before my list had two thousand people because it is really nice on and basically you just set up a new email that will go out to your subscribers as soon as they sign up for your list within I think it's within an hour s o you set it up once you don't have to do anything after that it's all automated male comeback should change their name of it it's called automation now, but it's the same thing auto responder on dh you it should look just like your regular weekly one will look so if you're gonna have a banner or your logo are your colors and all of that stuff, it should look just like it kind of set the visual tone and then set the tone generally I write it in a ...
friendly way like thanking people for being part of a list try to give them something of value right away, and it could be a simple as, um it could be a free download. It could be a simple as links your most popular block post, or links to some free tutorials that you have that kind of thing give them some a little nugget of value right away in that auto responder, and then I also think you should set up expectations so that they know you're going to hear from me once a week. So for example, what can happen sometimes is somebody subscribes on a wednesday afternoon, then it's going to be a whole week before they hear from me again. Or what if they subscribe when they morning before the regular one goes out? So the regular my regular email goes out on ten describing nine forty five they're going to from me in a row and the like, whoa! Too many e mails, so, you know, just setting that expectation in the beginning. Thank you for subscribing here's some cool stuff for you, and you're going to hear from me once a week, on wednesday mornings at ten, you know? And I think I may add a little bit about you know what you can expect, so people have noticed cold out and find those links like we talked about earlier, kind of show them around, and then, you know, you can say you're a regular sign off, you know, have a creative, productive day your signature you can have your head shot in there so it really is getting them familiarize you could do a p s if you want just to set it up and get it and get it started. Andi I think other responders were great. There are other ways to do auto responders as well. So it's a powerful tool? It doesn't just have to be that one welcome you could do a lot with auto responders so you can set up a series of welcome e mails, so I just subscribed to somebody's email newsletter who does this? She does a siri's, so you get a welcome message every day for a week, and she kind of gets you acclimated to all the different kinds of things that she has on offer and all the kinds of content that she already has on her site and ask you to respond back and with your questions and sort of what you're working on and that sent kind of things you can do it every day. I feel like it's that it's just too much and I wouldn't want to get that many emails you could also do an extra one a week for a month people you couldn't do it almost is like a, uh e course like a free e course so if you have a lot of content around, like embroidery tutorials, you could have people sign up when they sign up for email for like a free embroidery course and basically you just take all of your old block content about embroidery and you cut and paste it into e mails, so you set up maybe five or seven or ten and once a week they're getting really what it is is your old block content formatted it's an email with maybe a little bit of it out back welcome or something like that, and they're getting this important? Of course, this is really just the's tutorial spread out over, you know, a week or something like that so you can you can create a lot of different things with auto responders. If you are kind of creative, you could do a twenty one day, you know, boot camp, you can do all kinds of neat things with them, and there are ways to charge to do it and charge money for it so that it integrates with, you know, paypal and that consist of people can sign up for any course that they pay for, and then that triggers the emails to begin that's a little bit more complex, but there are ways to do that as well, so ana responders are pretty powerful yukio free course or paid one um, welcoming people. It means all sorts of neat things that you can do with them. But it's a very minimum. I think a welcome message is a really knife, because otherwise, it could be a long time before someone hears from you, especially for sending twice a month. So if you send twice a month on a monday and they sign up monday night, two weeks before they said, get anything, be nice if they got something monday night, just to say thanks, and here we go, you know, and then they wait two weeks and get your first one, so I like it. I like auto responders tending to recommend them.
Class Materials
Bonus Materials with RSVP
Bonus Materials with Purchase
Ratings and Reviews
Bundle Wade
Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.
Sally
What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.
atjgraphics
A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.