A consumer centric approach to understanding your business is to take yourself along the consumer journey and to deliberately remove your bias from the equation, put yourself in the shoes of your customers, your clients and understand the challenges they have when learning about or using you or your competitors, products or services. It truly is about empathy and understanding, which cannot be attained through gut feeling. You need data and insights to turn this into action. In this section we will review three different tools that you can use to get data on your consumers with no budget.

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Salim Holder

Global marketing leader with 10+ years of experience delivering double-digit growth in revenue for Fortune 500 brands

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topics covered in this class

Sales Online Business Entrepreneurship Marketing

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I like Salim approach concerning digital marketing. I really recommend this course

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Eliminating Bias

Eliminating Bias

Lesson Info

8. Eliminating Bias

Lessons

Welcome

Business Analysis Intro

Determine How to Measure Success

Know Your Business

Set Your Objective

Quiz: Chapter 1: Introduction

Know thy Consumer Intro