Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Congratulations
congratulations. You have just reviewed and learned strategies, frameworks, tools and tactics that will help you turn around sluggish sales, launch your new business venture or reach new levels of market dominance. This customer centric approach to growing your business works because it focuses on delivering what your customer wants when they want it and at a time when they need it most. So use these tools and tactics to manage your own marketing efforts or to establish a more effective working relationship with your freelancers, consultants and or agency partners. Through this course, you have specifically learned to prioritize setting your business objectives as it is fundamental to achieving strong results. You have to know where you're going in order to get there. You've also learned to ask the right questions and use tools to select the right service provider so you can hold them accountable for your results. We've learned to eliminate bias to select the strategic target that you ...
can align with strategically and impact the most. You've learned to evaluate and select the right digital marketing channels to meet your objective and align with the needs of your customers and finally, you've learned to measure your results, identify opportunities for optimization and improve your results so remain disciplined. Take these steps to see your business results hit breakthrough levels. Good luck. And I cannot wait to see you at the top
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course