Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Additional Tips
So when analyzing your data and information there are a couple of tips that I can give you to help you get the most from your analytics, number one know what information you are looking for. Remember KPI S are the metric used to determine if you have reached your objective, set your objective upfront and save your time by not focusing on irrelevant data points. That don't help you to answer whether or not you've met your objective to google analytics can be extremely overwhelming as there is just so much data and so many ways to find the same information tools will save you time. So learn to use the tools take tutorials online to get good at them. Many of the tools allow customization which means you can set up the reports that you want in the way you want. So you can get the information that you need to make the decisions quickly and easily. Also learn to use the shortcuts and the tools like in google analytics you can create segments to easily view data for a specific target segment ...
or a specific audience within google analytics. If it's a customer base that you always use shortcuts like that might save you a lot of time in the long run and then finally analyze everything prioritize your time and work smart versus hard. It may take some time up front but the data helps you and your clients be more proactive and less react so make sure your google analytics, social media pixels, email campaigns etcetera are all set up for you to track and measure your success
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course