Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Welcome
congratulations on taking the step to improve your overall marketing and business expertise. I guarantee most of your competitors have not taken this step. So I encourage you to get the most out of this course so you can be a step ahead. This course is meant to be actionable. You should be able to immediately use the tools, tips and tactics. You learn here to improve your marketing plan and overall business performance. This course is broken into four major chapters with smaller and more specific sub chapters. Each chapter builds upon the prior chapters. So I strongly recommend you download the templates in advance and complete each at the relevant point in the course, feel free to stop or pause the video at any time. Working through the examples in real time will only help the following sections, be more action before you. There are a few short quizzes and the chapters with one longer final exam at the end. The objective here is not as much to get an A as it is to check for your under...
standing of the priority takeaways from the key section. Finally, I will refer to two different businesses to show examples of some of the key concepts within the context of a business to business company or business to consumer business. Some background information on these two companies can also be downloaded in advance. You can also download a few other templates that will be used during the course in the next section as well. So with that said, let's dive in
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course