Data Storytelling: Deliver Insights via Compelling Stories
Bill Shander
Lessons
Introduction
1Class Introduction
03:29 2Do The Exercises
00:37 3Communication Challenges and Solutions
05:20 4Exercise: 4X4 Model
04:31 5Exercise Solution: 4X4 Model
03:25 6Introduction - Quiz
Thinking Like a Communicator
The Power of Story
06:48 8Six Ways to Tap Into Your Inner Storyteller
12:32 9The Importance of Understanding Your Audience
03:42 10How to Understand Your Audience
04:35 11How to Embrace Emotion (to review)
04:38 12How to Tap Into Your Inherent Creativity
05:55 13Exercise: An Emotional Story
01:29 14Exercise Solution: An Emotional Story
01:12 15Thinking Like a Communicator - Quiz
Telling Data Stories
16Basic Data Analytics Tactics
08:54 17Basic Journalism Tactics
04:56 18Defining Your Story
05:37 19Sketching and Storyboarding
07:05 20Use Your Words
04:20 21Telling Data Stories - Quiz
Essential Design Principles
22The Power of Visuals
07:44 23How to Pick the Right Chart for Your Data
05:19 24Exercise: Chart Selection
06:27 25Exercise: Visualization
02:59 26Basic Chart Designs Principles
08:21 27Research Driven Design Principles
06:27 28Exercise: A Data Story
03:50 29Essential Design Principles - Quiz
And Now What?
30Great Data Stories for Your Inspiration
05:53 31Tips and Tricks
03:53 32How to Sell Data Storytelling Services
03:56 33A Conversation Guide for Talking to Prospects About Data Storytelling Projects
05:30 34Course Summary
02:48Final Quiz
35Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Take reliable data and turn it into compelling stories that resonate with an audience.
- Tackle data communication challenges with versatile, expert solutions.
- Think like a professional communicator using key techniques.
- Embrace emotion and tap into your inherent creativity.
- Employ tried and tested methods to understand your audience.
- Define your story and sketch and storyboard your narrative.
- Master essential design principles.
- Sell your data storytelling services to paying clients.
ABOUT BILL'S CLASS:
Data that is interpreted, packaged and communicated effectively has the power to change minds and influence people. But communicating data can also have a host of challenges that need to be expertly tackled to avoid miscommunication and audience overwhelm.
By the end of this class, you will have a clear understanding of the process you can take to turn raw data into stories that connect with audiences. You’ll learn professional communication techniques, design principles to assist in creating a clear message and the fundamental elements of good storytelling.
Enroll now to learn how to create narratives and visuals that genuinely connect and resonate with audiences.
WHAT YOU WILL LEARN:
- Research-driven design best practices
- Advanced communications techniques
- 6 ways to tap into your inner storyteller
- Basic data analytics and journalism tactics
- The power of visuals and basics of design including picking the right data charts
WHO THIS CLASS IS FOR:
- Designers or communicators wanting to incorporate data-driven content into stories
- Anyone who works with data and wants to improve their communication skills
- Freelancers wanting to incorporate data storytelling into their offering
- Copywriters looking to improve on their work by using compelling data
- Business owners and entrepreneurs wanting to engage their audience with data
- Digital nomads looking for jobs that you can do anywhere in the world
- Anyone wanting to deliver data-driven insights via compelling stories
ABOUT YOUR INSTRUCTOR:
Information designer with 25+ years of experience, Bill helps his clients turn their data into compelling visual and often interactive experiences. He teaches data storytelling, information design, and data visualization in prestigious workshops around the world.
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