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Creating a Clear Storyline

Lesson 9 from: Create and Design Memorable Presentations 

Andrea Pacini

Creating a Clear Storyline

Lesson 9 from: Create and Design Memorable Presentations 

Andrea Pacini

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Lesson Info

9. Creating a Clear Storyline

Lesson Info

Creating a Clear Storyline

all right in the previous lesson, you've selected your key messages in a way that was simple enough for your audience to understand and remember what you say in this lesson, We need to start talking about another criterion of the presentations called method simple, clear, original related and enjoyable, it's related to the audience, we've covered that, it's simple now, we also need to make it clear, remember the method simple, clear or regional related and enjoyable. Let's make it clear Now, here is the thing, depending on your audience, depending on what they need, depending on your objective, depending on the context, there are certain clear storylines that work better than others. And in the next lessons, I want to introduce those possibilities to you and here's the thing, if you pick because of course you will need to develop then your own storyline as part of this course, if you choose one of these possibilities or a combination of them and I'm going to explain also how you can co...

mbine them together based on our experience, especially when it comes to business presentations, they tend to cover most of the situations that you will ever encounter. So here are the five possibilities. The first one is the basic three act play, which is the mother of all storylines and When you start developing your own storyline, if you get stark remember that the basic three a play works all the time. I'm also going to introduce another very interesting storyline which we call changing the world, this is for those who really want to make an impact, really want to be memorable when they present and if that's the case, that's the storyline for you. I'm also going to talk about the sales page and of course here, if you're selling something, it could be a product or a service. Perfect. It doesn't have to be though. Sometimes you want to sell an idea maybe and if that's the case the sales speech is the storyline for you. I'm also going to introduce the board presentation. So this is for those who tend to often present to the board within a certain company, top management executives, so have a look at that. And then finally, I'm going to explain the project presentation because sometimes I guess you simply need to present a project. Maybe a project you've been working on or a project that you do want to work on in the future. So these are the five possibilities. Let's start with the first one, the basic three, a play as you there

Class Materials

Bonus Materials with Purchase

Exercise #1: ABC - Understanding Your Audience
Exercise #2 - Define Your Objective
Exercise #3: ATR - Brainstorm To Find Your Key Messages
Exercise #3: Mind Map - Brainstorm To Find Your Key Messages
Exercise #3: Traffic Light - Brainstorm To Find Your Key Messages
Exercise #4: 70 Words
Exercise #5: Storylines - Develop Your Storyline
Exercise #6: Storyboard - Sketch and Design Your Visuals
Recommended Reading

Ratings and Reviews

julie haskett
 

I was just beginning to create a series of presentations when I noticed this course. Serendipity! I thought I knew what I was doing, but learned some great techniques. More importantly I learned what NOT to do. Now I have much more confidence in the process.

michal babula
 

A lot of useful information.

Sara
 

Exceptional course. Very well organized and taught. The course was engaging and practical, with clear actionable approaches, examples, and activities from beginning to end.

Student Work

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