Lesson 1-21 Review
Lesson 22 from: Create a Marketing Plan & Grow Your Standout BusinessTara McMullin
Lesson 1-21 Review
Lesson 22 from: Create a Marketing Plan & Grow Your Standout BusinessTara McMullin
Lessons
Class Introduction
10:38 2Create Your 12-Month Marketing Calendar
14:12 3Real Life Marketing Calendar Example
18:28 4Identify Your Marketing Campaigns
06:07 5Examples of Identifying Audiences
18:22 6Example of Actual Marketing Campaign
09:32 7Analyze Your Past Marketing Disappointments to Discover Opportunities
30:59 8Identify & Research Your Target Customers
08:35Social Listening
05:39 10Front-End Surveys
05:05 11Back-End Surveys
03:37 12Market Trends
04:57 13Analytics
04:29 14Prospect Interviews
03:48 15Live Presentations
07:36 16More Reasons Marketing Campaigns Fail
06:54 17The Problems Your Customer Faces
15:50 18Customer Awareness Exercise
30:21 19Guest Interview: Lacy Boggs
25:07 20Create Your Campaign Building Blocks
37:43 21Building Your Campaign
12:19 22Lesson 1-21 Review
04:15 23Start with the Sale in Mind
15:21 24Sales Page Exercise
26:49 25Draft Eye-Catching Headlines
28:10 26Find The Customers You Need to Reach Your Goal
18:18 27Lead Generation Systems
20:23 28Craft Your Messaging Using Customer Awareness
30:46 29Create Your Campaign Schedule
30:16 30Example of Campaign Creation
29:35 31Develop Your Follow-Up Plan
32:13 32Setting Your Campaign Goals
09:52 33Real Life Example of Campaign Goals
13:11 34Analyze Your Campaign Results
10:15 35Marketing Plan Review Session
09:05Lesson Info
Lesson 1-21 Review
We are about halfway through this class that's designed to help you navigate through planning a whole 12 months of marketing in your business, and get down into the nitty-gritty of actually planning each individual campaign that is going to make up that year in growing your business. And that's what we're really going to be getting started with in these next few lessons. We are gonna break it down step by step by step, so that you know exactly what you need to do to move all the new people you're gonna be attracting into your business from becoming aware of your brand and their problem to generating real leads, people who are ready to buy, really interested in what you have to offer, all the way through to actually closing the sale. Cause, who here doesn't want more sales? (audience laughs) That's why we're here. And speaking of getting more sales, I hear from a lot of clients and customers and members all the time, toward the end of their marketing campaigns or maybe right before th...
ey've just started, and they're so hungry for more sales, more customers, more more more, and they stop thinking about the basics, they stop thinking about the strategy, they stop thinking about the things that really, really make a difference, and they reach for the junk food. (laughs) Just like you might do at the end of a long day where you've forgotten to eat lunch, or forgotten to eat, period, as I often do while I'm working and getting excited about the things that I'm doing. And at the end of the day I want a donut, I want potato chips, I want pretzels, whatever it might be, just to satisfy that hunger, because it's easier than making myself something really nutritious, or it seems easier. Just like I grab that donut or those potato chips, I see marketers, business owners, grabbing those junk food tactics that make them feel, and make their businesses feel like this, just like eating all that junk food makes me feel like this, instead of how I want to feel, which is as a yoga goddess on the beach. (audience laughs) That's how I want to start every day, practically. I don't get to, but maybe one day. Life goals. (laughs) What we're really talking about in the second half of this class, what we've been talking about in this entire class, are the really nutritional, sustainable, strategic foundational principles of creating marketing plans that do get you feeling the way you wanna feel, but not just feeling good, having more money, making more money, growing your audience, growing awareness of your brand, and bringing the movement or the mission of your business to fruition, finally. This is time to stop reaching for those junk food tactics and get clear on what really counts when it comes to closing more sales and creating a bigger and bigger audience for your business. Sound good? You guys ready to keep going? Yeah. Alright, awesome. Let's take a look at where we've come from before we dive in here. In our first lessons, we started off by mapping out that next 12 months of your marketing plan. What are you gonna offer and when? What are those campaigns gonna start to look like? We took a bird's eye view of your marketing in your business over the next year. From there, we started gathering information. We looked at why some of your marketing campaigns may have failed or underperformed in the past, we gathered more information on who your target customers are going to be, we took that information about your target customers and we broke that down into building blocks. We're gonna use those building blocks throughout the whole rest of this class to much more quickly and confidently build campaigns from start to finish, instead of always feeling like you're guessing.
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
Sharon
Tara, the information you delivered in this class is invaluable. I am in the launching stage of my business, and I know I need to market my business and services and I know I need to write a plan, but I didn't know how to do it. Instagram, content upgrades, Facebook, email marketing, webinars, blogging, etc. etc., I know it all. But I just couldn't get my head around how to truly use marketing campaigns for my business, and especially for my services, to reach my ideal client, help my ideal client and to reach my ideal income. You explained the why behind marketing campaigns and you showed us how to create a marketing campaign from A to Z. The whole sha-bang! You gave me the knowledge and inspiration in how to market my services, how many people I ideally want to reach and above all, a framework I can use time and time again to create a marketing campaign. I purchased the class right after seeing the live broadcast so I can use this class for planning all my next marketing campaigns. You clarified a lot and I am much more confident (and so much more less stressed haha) in creating a marketing campaign plan that works for my business and services. I learned a lot! Thank you! P.S. Love the hot seats.
Lisa Murray
Once again Tara has delivered a brilliant class. It was perfect timing for me as I am about to relaunch an existing program. I saw clearly what I missed during the first launch and I'm curious to see how the new approach based on Tara's strategies will convert. Highly practical and hugely insightful if you want to stop chasing bright shiny objects and spinning your wheels. I especially loved the launch model using where the customer is in their knowledge of your offer - brilliant!
MaryAnn
This class is well worth the time! Tara does an excellent job of not only providing a step by step system for creating a marketing campaign, but she provides clear context and insights along the way. This is important so that you're not just going through the motions and crossing your fingers that your marketing will work. She helps you understand the strategy behind the scenes so you can get the most out of the work you put in. I highly recommend this course to anyone considering doing their own marketing, or people who are already doing their own marketing and want to feel more empowered and get better results.