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Lesson 1-21 Review

Lesson 22 from: Create a Marketing Plan & Grow Your Standout Business

Tara McMullin

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Lesson Info

22. Lesson 1-21 Review

Lesson Info

Lesson 1-21 Review

We are about halfway through this class that's designed to help you navigate through planning a whole 12 months of marketing in your business, and get down into the nitty-gritty of actually planning each individual campaign that is going to make up that year in growing your business. And that's what we're really going to be getting started with in these next few lessons. We are gonna break it down step by step by step, so that you know exactly what you need to do to move all the new people you're gonna be attracting into your business from becoming aware of your brand and their problem to generating real leads, people who are ready to buy, really interested in what you have to offer, all the way through to actually closing the sale. Cause, who here doesn't want more sales? (audience laughs) That's why we're here. And speaking of getting more sales, I hear from a lot of clients and customers and members all the time, toward the end of their marketing campaigns or maybe right before th...

ey've just started, and they're so hungry for more sales, more customers, more more more, and they stop thinking about the basics, they stop thinking about the strategy, they stop thinking about the things that really, really make a difference, and they reach for the junk food. (laughs) Just like you might do at the end of a long day where you've forgotten to eat lunch, or forgotten to eat, period, as I often do while I'm working and getting excited about the things that I'm doing. And at the end of the day I want a donut, I want potato chips, I want pretzels, whatever it might be, just to satisfy that hunger, because it's easier than making myself something really nutritious, or it seems easier. Just like I grab that donut or those potato chips, I see marketers, business owners, grabbing those junk food tactics that make them feel, and make their businesses feel like this, just like eating all that junk food makes me feel like this, instead of how I want to feel, which is as a yoga goddess on the beach. (audience laughs) That's how I want to start every day, practically. I don't get to, but maybe one day. Life goals. (laughs) What we're really talking about in the second half of this class, what we've been talking about in this entire class, are the really nutritional, sustainable, strategic foundational principles of creating marketing plans that do get you feeling the way you wanna feel, but not just feeling good, having more money, making more money, growing your audience, growing awareness of your brand, and bringing the movement or the mission of your business to fruition, finally. This is time to stop reaching for those junk food tactics and get clear on what really counts when it comes to closing more sales and creating a bigger and bigger audience for your business. Sound good? You guys ready to keep going? Yeah. Alright, awesome. Let's take a look at where we've come from before we dive in here. In our first lessons, we started off by mapping out that next 12 months of your marketing plan. What are you gonna offer and when? What are those campaigns gonna start to look like? We took a bird's eye view of your marketing in your business over the next year. From there, we started gathering information. We looked at why some of your marketing campaigns may have failed or underperformed in the past, we gathered more information on who your target customers are going to be, we took that information about your target customers and we broke that down into building blocks. We're gonna use those building blocks throughout the whole rest of this class to much more quickly and confidently build campaigns from start to finish, instead of always feeling like you're guessing.

Class Materials

Bonus Materials

Tara Gentile - 12 Month Marketing Calendar
Tara Gentile - Implementation Month

Bonus Materials with Purchase

Tara Gentile - Campaign Building Blocks
Tara Gentile - Create a Marketing Plan Workbook
Tara Gentile - E-mail Marketing Templates
Tara Gentile - Sales Page Templates

Ratings and Reviews


Tara, the information you delivered in this class is invaluable. I am in the launching stage of my business, and I know I need to market my business and services and I know I need to write a plan, but I didn't know how to do it. Instagram, content upgrades, Facebook, email marketing, webinars, blogging, etc. etc., I know it all. But I just couldn't get my head around how to truly use marketing campaigns for my business, and especially for my services, to reach my ideal client, help my ideal client and to reach my ideal income. You explained the why behind marketing campaigns and you showed us how to create a marketing campaign from A to Z. The whole sha-bang! You gave me the knowledge and inspiration in how to market my services, how many people I ideally want to reach and above all, a framework I can use time and time again to create a marketing campaign. I purchased the class right after seeing the live broadcast so I can use this class for planning all my next marketing campaigns. You clarified a lot and I am much more confident (and so much more less stressed haha) in creating a marketing campaign plan that works for my business and services. I learned a lot! Thank you! P.S. Love the hot seats.

Susan Best Jones

Tara, I love your creative live events I always learn so much and this time was the same. Perfect timing on this info, it is exactly what I need right now and I feel confident that I can do it! I joined CoCommercial and am excited about that. Thank you, Tara.


This class is well worth the time! Tara does an excellent job of not only providing a step by step system for creating a marketing campaign, but she provides clear context and insights along the way. This is important so that you're not just going through the motions and crossing your fingers that your marketing will work. She helps you understand the strategy behind the scenes so you can get the most out of the work you put in. I highly recommend this course to anyone considering doing their own marketing, or people who are already doing their own marketing and want to feel more empowered and get better results.

Student Work