AFTER THIS CLASS YOU’LL BE ABLE TO:
- Make room in your business for discovery and new ideas
- Challenge yourself to find ideas that contradict what you know
- Stop waiting for change and be a leader in presenting it
- Adapt your ideas into a narrative to communicate to your business
- Navigate conflict when presenting your ideas
- Leverage failures into future successes
ABOUT BETH'S CLASS:
Beth Comstock reminds us that the world will never be slower than it is right now. Technological and business innovations move at a breakneck speed, yet behind every Fortune 500 success lies countless failures. In a culture of ever increasing optimization and falling back to the “tried and true”, Beth teaches you how to become a changemaker by leading with imagination.
In this course, you will learn how to gain the courage to develop and defend new creative ideas. Beth walks through the elements of discovery to not only unearth new ideas but apply strategy to bring them to fruition. She lays out how to organize your business to make room for discovery and how to apply storytelling concepts to make your vision into reality.
Drawing on nearly three decades at General Electric as Chief Marketing Officer and Vice Chair of Innovation, Beth gives you the tools to challenge yourself and your team to ideate, strategize, fail forward and emerge with truly innovative creations.
WHO THIS CLASS IS FOR:
- Business owners
- Members and managers of teams
- Marketing teams and entrepreneurs looking to shift mindsets to embrace change
ABOUT YOUR INSTRUCTOR:
Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. In her three decades at GE as Chief Marketing Officer and Vice Chair of Innovation, Beth led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. Before heading GE ventures, Beth led teams at NBC Universal and Turner Broadcasting, overseeing new growth in integrated media and the early development of Hulu.com. In her candid and personal book Imagine it Forward: Courage, Creativity, and the Power of Change, Beth shares how to navigate and master change to lead at the forefront of a rapidly evolving world.