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Courage, Creativity and the Power of Change

Beth Comstock

Courage, Creativity and the Power of Change

Beth Comstock

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Class Description


  • Make room in your business for discovery and new ideas
  • Challenge yourself to find ideas that contradict what you know
  • Stop waiting for change and be a leader in presenting it
  • Adapt your ideas into a narrative to communicate to your business
  • Navigate conflict when presenting your ideas
  • Leverage failures into future successes


Beth Comstock reminds us that the world will never be slower than it is right now. Technological and business innovations move at a breakneck speed, yet behind every Fortune 500 success lies countless failures. In a culture of ever increasing optimization and falling back to the “tried and true”, Beth teaches you how to become a changemaker by leading with imagination.

In this course, you will learn how to gain the courage to develop and defend new creative ideas. Beth walks through the elements of discovery to not only unearth new ideas but apply strategy to bring them to fruition. She lays out how to organize your business to make room for discovery and how to apply storytelling concepts to make your vision into reality.

Drawing on nearly three decades at General Electric as Chief Marketing Officer and Vice Chair of Innovation, Beth gives you the tools to challenge yourself and your team to ideate, strategize, fail forward and emerge with truly innovative creations.


  • Business owners
  • Members and managers of teams
  • Marketing teams and entrepreneurs looking to shift mindsets to embrace change


Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. In her three decades at GE as Chief Marketing Officer and Vice Chair of Innovation, Beth led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. Before heading GE ventures, Beth led teams at NBC Universal and Turner Broadcasting, overseeing new growth in integrated media and the early development of In her candid and personal book Imagine it Forward: Courage, Creativity, and the Power of Change, Beth shares how to navigate and master change to lead at the forefront of a rapidly evolving world.

Class Materials

Bonus Materials with Purchase

Imagine It Forward Toolkit

Ratings and Reviews

Julie Hankes

Wow, this class was such a privilege to be a part of! There are so many gems in here, but what I loved most, is that she opened my thinking even bigger and offered me tricks and tips to facilitate that for myself and others long into the future. This is a tremendous gift as I'm already pretty outside of the box (i.e. I just took a client kayaking and then out in a seaplane yesterday for a visioning session) and creative in my work, so yes, what a gift! She also profoundly underscores the vital role the creative/imaginary mindset plays in the role of innovation and greeting our world's most wild challenges and opportunities. What a joy, have shared her work with many since this class took place. Thank you Beth for your courageous offering of imagination and championing it's vital role in our everyday work place and in our world's next steps into a more thriving, creative and innovative future!

Arthur Yakumo

I really enjoy this class. If you want a mind shift, having difficult seeing opportunities in front of you, especially living and working in a corporate job, this class is for you. Working for a fortune 500 job, I see how work is constantly changing, I didn't see the opportunities and how we can influence the change or be part of the change. This class helps you see and be part of the changing job revolution.

Christine Denker

If you want a mind shift to create change for yourself or your organization, then this class is a no-brainer! As a middle school English Language Arts teacher, I thought about how I could apply the concepts Beth teaches to my students who I have the privilege of interacting with daily. As a writer, I thought about how much I'm holding myself back and how I need to give myself permission to try new things knowing I'm going to fail and it's okay to do so. I really appreciated this course and had several takeaways that I can't wait to implement.

Student Work