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Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Social Proof
Humans are herd creatures. We like to do what others do. In fact, according to a study by podium, 93% of consumers say online reviews impact their buying decisions. Online reviews are just one of the ways you can use social proof to improve a user's trust in your products and drive conversion for your landing pages. Here are three ways you can use social proof in your landing pages. First, what I call a scene in second testimonials. Third reviews, let's begin with the tactic, I like to call a scene in L. A. Vitamin company ritual uses what I call the as seen in tactic in this page, as you can see, they share a list of prominent media outlets where ritual has been featured as a way to highlight their legitimacy. In other words, they're saying, hey, if the new york times thinks that we are legit, we must be legit. The second tactic is testimonials. Testimonials can be done in a variety of ways. You can go in the direction of Mcdonald's and use proof, points to show how many customers use...
and love your products. This is probably the oldest and first example of using testimonials and marketing or you can go in the direction of using a trust seal. Like you see on this landing page or finally this base camp landing page takes a much more modern approach to the Mcdonald's strategy, they have a live counter of the number of customers they have. This shows again that many people love and use their products and that users are signing up every single day. You can also choose to go with a more traditional user testimonial. There are many ways to feature testimonials on your site. You can use quotes, video, audio case studies, social media likes or follows or even customer interviews. Let's go through some innovative testimonial examples sas company kiss metrics, ads, customer quotes to all their landing pages. What I like most about this example is that the quote includes a picture, a real name and the person's title. This gives a testimonial a lot of credibility. Glossier is a brand built on amazing social following and customer reviews. These are featured prominently on their site. What I like most about how they do this is that you can search reviews and sort by skin type age and skin shade so you can find the review that is most applicable to you. Finally, a video example, code Academy does a great job using video to showcase the impact their coding courses have had on the lives of thousands. This inspirational storytelling is an important component of their marketing strategy, as it serves to persuade those considering switching to a career in development that they can do it
Class Materials
Bonus Materials with Purchase