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Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Introduction
in the previous chapter on removing friction from your funnel, you spent some time understanding how users navigate through your site. As part of that process, You probably noticed that not every single user will come in through your homepage. Some might have discovered your site by clicking on an ad a post from an influencer and email. Understanding where your traffic comes from and improving where it lands or what we call the landing page. Experience is critical to improving your site's conversion rates. In this chapter will first lay the groundwork by understanding the difference between a home page and a landing page. I'll also show you how to look up landing page conversion rates using google analytics. Then I'll share three key design and psychological strategies for improving your landing page conversion rate, starting first with encapsulation. Then we'll address two important psychological elements, scarcity and urgency. Finally will end with social proof, I'll show you some qu...
ick tools as well that you can use to easily and cheaply build effective landing pages. But first, let's start with the basics, understanding the difference between a homepage and a landing page
Class Materials
Bonus Materials with Purchase