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Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
What to Expect
Welcome to this course on conversion rate optimization. I am so glad you joined. Before we dig in. Here's an outline of what we'll be covering together. This course is half science, half art. Our first two chapters are for the left part of your brain full of math and numbers. We'll get started defining conversion rate and I'll show you how to calculate it for your site using data from tools such as google analytics. Once you know where you stand, we'll figure out where you want to go. We'll use both your data and benchmark data to calculate your site's conversion rate goal. The next two chapters are for the right side of your brain. I'll show you the two most important strategies for improving your site's conversion rate first. We'll take a look at user experience elements that drive conversion in particular how to remove friction from your marketing funnel. I promise all this jargon will make sense soon. Well then switch over to landing page optimization and discuss the key design and...
psychological tactics that make for high converting landing page and finally last but not least will round up the course with an area that's both art and science A. B testing. Throughout this course, I'll be using real world case studies, marketing frameworks and exercises to bring the lessons to life. You'll also have a chance to review your knowledge through little quizzes. They're not too hard. I promise. I also added a lot of useful content to our course folder. I'll address that quickly in the next section. Before we get started
Class Materials
Bonus Materials with Purchase