Lessons
I LOVE Photography and I Want to Make Money
11:34 2From Photographer to Business Owner
21:15 3Building Your Business To Fit The Life You Want
07:01 4Business Is Business
08:03 5Creating a Simple Business Plan - What To Know And What To Skip
14:29 6Branding And Identity
11:24 7Significance Of Constantly Marketing
11:37 8Social Media Marketing
08:05Internet Marketing
14:04 10Q&A
49:40 11Building Your Own Portrait Space
09:03 12Starting From Scratch - What Matters And What Doesn't
26:26 13Creating a Dedicated Shooting Space
18:00 14Studio Spaces Q&A
15:51 15Money Is A Good Thing
08:27 16Spending Your Money Strategically And Tactically
23:31 17Cash Flow
10:00 18Track Your Margins
07:50 19Understanding Loans
04:41 20Legal, Insurance, Tax
13:02 21Raising Your Prices
12:17 22Investing In This Business
05:22 23Money Q&A With Audience
34:02 24Intro To Websites
01:48 25Building And Launching A Website
11:20 26How To Use Your Website For Marketing
20:19 27Converting Viewers Into Customers
09:56 28How To Showcase Your Portfolio
10:21 29Website And Portfolio Critiques
35:01 30Getting Control Over Feeling Overwhelmed
09:35 31Developing A Workflow For Laser Sharp Focus
23:55 32Maximizing Productivity With Software And Applications
34:47 33The Benefits Of Mono Tasking
05:15 34Setting Expectations For The Shoot
08:09 35Live Shoot: Interacting with the Client During the Shoot
33:44 36A Sales Walkthrough
20:38 37Obstacles To Selling
16:15 38Common Challenges Q&A And Hot Seat
33:32 39The Most Common Challenges In Running A Portrait Business
09:41 40Handling Criticism
17:16 41Persistence and Grit in Running a Portrait Business
07:11Lesson Info
Intro To Websites
I think if you are considering all the things that go into a great business and you want people to find you. One of the major, major points you need to think about is your website. Not just that you have one, not just that you have a domain name, but that on the website itself, it reflects who you are, there are calls to action to people, you are marketing yourself consistently and you're showing your best work in a way that really invites people in. We're gonna cover all that in a lot of detail, but let's start right there, we're talking about website layouts. All of you guys have a website, right? Or are in the process of getting a website? Good. So we talked about your branding yesterday, branding, identity, who you are, what you do and the reward you get when people know you for how you want to be known, that's how you achieve a brand. Because you have that identity that you put a lot of effort into and you have a brand, you want to put it everywhere. We wanna have brand consistenc...
y. And very few places more than your website because your website is where people go when they hear your name. Even though word of mouth is so powerful, somebody talks about you and they learn that you're good and then they wanna find out more, they go to your website. If you do an internet ad or you do something on social media, you share a photograph and you say, call me to book, people click through to your website. It's not that common that you're gonna get some calling blind, who's never seen your work and says I heard great things about you and I trust it, let's do a shoot. They wanna see the kind of work you do and this is where you show it. So if you've got all of that going on and you have your website put together, how are you going to use your portfolio to draw in clients?
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!
user-5731db
I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!
Heidi Mikulecky
Tamara Lackey is engaging, energetic, knowledgeable and humorous. This two day class is perfect for artists who have creative skills but need development with business skills. I expected this class to be all business, but I was pleasantly surprised that she delved into the physical (studio space), mental and emotional barriers (confidence) that hinder photographers from reaching their goals. Some of my biggest takeaways from this course are not only the business tips but also life lessons. Such a great class!!