Build a Social Media Plan That Actually Makes Money
Ryan Deiss
Lessons
Class Introduction
16:44 2Why You Need a Social Plan
09:55 3Choosing the Channels That Matter
08:15 4The Five Step Social Profits Plan Overview
03:14 5Step One: Identify Your Purpose
03:57 6Step Two: Develop Your Content
13:16 7Step Three: Engage with Your Audience
07:46 8Step Four: Measure Your Results
07:35Step Five: Amplifying Through Advertising
26:42 10Chat Bots, Messenger & Conversational Marketing
13:35 11What Is Conversational Marketing?
09:56 12The Tools You'll Need
06:49 13Strategy One: Page To Chat
10:19 14Strategy Two: Email To Chat
08:45 15Strategy Three: Ad To Chat
03:51 16The Five Critical Questions
13:26 17Final Thoughts and Next Steps
09:44Class Description
We’re constantly being told how social media marketing is essential to reaching customers and driving sales. And there’s no shortage of advice on how to create a presence on social. What’s sorely missing is a clear guide about how to ensure your social media marketing efforts aren’t just wasting time but advancing your business objectives.
Ryan Deiss is the cofounder and CEO of DigitalMarketer.com, which trains small and mid-sized businesses on how to create social media campaigns that work. He will break down the step-by-step process of how to build, execute and scale a social strategy that capitalizes on the vast potential of social media marketing and yields impressive results.
In this class, you’ll learn how to:
- Identify the real goals of social media marketing.
- Cut through the clutter and engage with your ideal customer.
- Figure out which channels are worth your time and which ones you can ignore.
- Audit your profiles and those of your competition.
- Create content that’s unique and catchy.
- Craft a perfect post that gets noticed, read and clicked.
- Establish a posting schedule.
- Decide whether to pay to amplify your message and reach.
- Understand which metrics matter.
- Set up a simple, automated dashboard.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Cat in the Moon Photo
This class was phenomenal! Ryan was incredibly engaging and kept the subject matter easy to understand, even for someone who is quite new to all of this. I loved that even though the class is about social media, he brought everything back to the importance of human interaction. I highly recommend buying this class if you need a kick in the butt to get going on social media but don't know where to start.
Reichel Neil
Great class! Once again Creative LIVE has delivered excellent material which can be applied immediately.
Micayla Cathleen Short
This class was incredibly helpful. It helped break down the kind of content to post, how to get users to engage with our content, which platforms we should utilize, etc. Much appreciated! :)