Lesson Info
1. Welcome To Brand Strategy Bootcamp
Lessons
Welcome To Brand Strategy Bootcamp
01:32 2The Brand Building Framework
03:28 3Branding 101
05:17 4The 5 Laws of Brand Building
06:34 5The Successful Founder's Mindset
04:13 6The Scientific Reason Why Brands Grow
04:14 7Verifying Your Business Idea
03:05 8Understanding Brand Positioning
03:44Lesson Info
Welcome To Brand Strategy Bootcamp
1 The difference between a successful brand 2 and a brand that fails miserably is simple: 3 the brand with the best strategy wins every single time. 4 (suspenseful string music) 5 Before you start worrying about logo design and colors 6 and brand naming, you need to first understand 7 what your strategy is and how you're going to win. 8 (suspenseful string music continues) 9 Do you know that feeling when you see a brand 10 for the first time, 11 and for some reason everything just feels right? 12 Well, this isn't by accident, 13 and the reason that you feel so much trust 14 and desire towards this brand is simply because you feel 15 like the brand is speaking directly to you. 16 (suspenseful string music continues) 17 This strategic branding course is the first of five courses 18 within our brand building program, 19 which covers everything that you need to know 20 to start manage, market, and develop an incredible brand. 21 (suspenseful string music continues) 22 Both myself and my ...
team at Clementine House Branding Agency 23 have worked with thousands of founders just like you 24 to help them build the perfect brand strategy 25 for their company. 26 And I've also been lucky enough 27 to teach over 20,000 students the art of strategic branding 28 through my online school, 29 the Lancaster Academy of Design & Brand, 30 and everything that I've learned over the past 10 years 31 of working with founders just like you 32 to build successful brands 33 that can compete effectively in their marketplace, 34 I'm gonna share with you in this course. 35 (suspenseful string music continues) 36 I'm Scott Lancaster, 37 and welcome to my strategic branding masterclass.
Class Materials
Bonus Materials
Ratings and Reviews
Derek Williams
I was actually astounded how practical and easy this course was to implement into my own brand and put into action. Most other 'strategy' and branding courses are all theory. This course helped me go from nothing to a brand strategy in less than a few hours. Incredible and will be checking out more of their courses in future.
Josh Macphee
Concise and relevant. You can follow along with your own brand template (it is a powerpoint file FYI). Information is all very actionable and doesn't fluff on too much. The video editing can be a bit offputting at times, and the moments of humour may not be for everyone but i think the information and the structure is all on point.
Student Work
Related Classes
Branding