Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!
In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.
You will learn to do the following:
Set up your blog using the right platform
Craft a blog post in less than an hour
Promote your blog and create posts that encourage sharing
Boost your Google page rankings using SEO blogging techniques
Choose a product-based blogging approach
In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd.
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.
I don't agree with Megan's assessment that writing a how-to process will only attract your peers and competitors, not your ideal customers. I know a lot of graphic designers who post design tutorials frequently and it only helps raising their profiles.
Writing a how-to post doesn't have to be like shooting in your foot because:
* You don't have to share everything. There's more to great designs than knowing how to draw a certain thing. Composition, color, typography etc all come into play.
* Even if you're given a step by step tutorial, it's very likely that you will stumble into a lot of issues or it takes you too much effort and time to complete it and it's better to hire a professional designer. Web building tutorials are everywhere, but web developers and designers still have their places. There's a big difference between knowing and understanding.
* Even if you're professional designer, sometimes it's better to buy from your colleague than to make it on your own because no designer is excellent at every aspect of design and for a designer, time is as much valuable as money. For example, web designer may need to purchase custom typefaces from a font designers, and reading a blog which indicates that the writer knew his stuff will inform the web designer to make a rightful decision.
Other than that, the course is rich information packed with a lot of actionable strategies and real fact about the blogging landscape.
I went straight to Polyvore and created a blog post. Not as fast as Megan was talking but who cares the blog post created and this is the best result of the training. http://hometocome.com/2017/05/plany-na-leto-2017.html
Feeling super motivated. Megan makes it sound easy to complete and absolutely not overwhelming. This training is like a fresh air. Thank you!
a Creativelive Student
Lucky me! I stumbled upon this class and watched in live on air last night. I've now bought it! There is gold in this class and totally recommend it to anyone. Megan is so easy to listen to and I'm looking at her other classes too! Thanks Megan. You just made blogging a lot more fun! x